Weatherhead School of Management

The Business of Coaching

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About the course

As more and more organizations and individuals seek out coaching as a preferred method for professional and personal development, coaching as a profession has skyrocketed. According to the International Coach Federation’s 2016 Global Coaching study, 53,000 coach professionals generated $2.35 billion in revenue worldwide in 2015. This profession has attracted many individuals hoping to turn their passion for coaching into a successful, independent practice. This session will explore the current business landscape for coaching and help you determine where, when and how to position your passion for coaching as a viable business venture.


  • Defining the coaching industry
  • Determining your coaching niche
  • Discovering your unique value proposition
  • Developing and managing your coaching business
  • Attracting and working with clients who are rights for you
  • Ethics in coaching
  • Exploring ways to develop as a recognized expert in your field and/or specialty area

Learning Outcomes

As a result of attending this program, participants will:

  • Gain insight into the coaching niche that best aligns with their skillset
  • Leverage their unique value proposition in an ethical manner
  • Understand who to effectively launch their own coaching business whether part-time or full-time
  • Learn various options for ongoing professional growth while building their brand

Who should attend

Individuals who have obtained a coaching certificate/certification and are at the early stages of considering or launching their own coaching business.

Trust the experts

Denise Douglas

Dr. Denise Douglas has served in a variety of leadership roles and has worked with hundreds of executives and professionals for more than a decade as an independent executive coach. She is president of Career Spark, LLC, a coaching, leadership development and educational practice, and has coached...


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