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Sloan School of Management

Systematic Innovation of Products, Processes, and Services

Webinar with Steve Eppinger: Systematic Innovation by Design
Nov 18—22
5 days
Cambridge, Massachusetts, United States
USD 9100
USD 1820 per day

How it works

Description

This five-day program blends the perspectives of marketing, design, and engineering into a systematic approach to delivering innovation, presenting methods that can be put into immediate practice. The goal of this program is to help participants become systematic about innovation in order to create value for their businesses and their customers in the globally connected market.

Design and development projects today face a complex landscape of interrelated challenges, including technological feasibility, customer desirability, business viability, and environmental sustainability. This program explores the process of systematic innovation in product development, business processes, and service design, with a special focus on the end-to-end design and development process, beginning with creation and ending with commercialization and ongoing product/service leadership.

The program introduces a structured approach to design and customer analysis processes that draws on important trends that have become essential to successful innovation in today’s businesses: the digitization of all business processes; the blending of product and service into integrated solutions; considerations around environmental sustainability; and the use of globally-distributed teams.

Participants will learn how to lead these innovation processes in a fluid world where the best-made assumptions can, and often do, change midstream. Participants will also have an opportunity to discuss these frameworks and apply them to their own personal responsibilities and experiences.

The concepts and frameworks covered in this program will enable participants to understand:

  • Why the process of innovation can be systematic—structured, reliable, and repeatable
  • When it makes sense for entrepreneurial firms to compete directly with established firms
  • How to evaluate market opportunities and identify customer needs in a systematic way
  • What actions you must take to capture some of the value you create with new products and services
  • How to structure an effective concept development process
  • How design iterations, project milestones, and reviews can be used to manage a staged or spiral process
  • How products and processes can be designed for environmental sustainability
  • How design of services differs from new product development
  • What is the impact of Generation Y employees on the creative process

Sample Schedule—Subject to Change

DAY 1 SAMPLE

  • 08:00AM - 09:00AM Breakfast
  • 09:00AM - 10:30AM Introduction to Innovation Processes
  • 11:00AM - 12:30PM Technology Strategy
  • 12:30PM - 01:30PM Networking Lunch
  • 01:30PM - 05:00PM Design Thinking Skills and Systematic Innovation

DAY 2 SAMPLE

  • 08:00AM - 09:00AM Breakfast
  • 09:00AM - 10:30AM Customer Needs Analysis Methods
  • 11:00AM - 12:30PM Systematic Creativity Methods
  • 12:30PM - 01:30PM Networking Lunch
  • 01:30PM - 05:15PM Market Strategy
  • 05:15PM - 07:00PM MIT Campus Tour

DAY 3 SAMPLE

  • 08:00AM - 09:00AM Breakfast
  • 09:00AM - 10:30AM Design for Environmental Sustainability
  • 11:00AM - 12:30PM Design of Services
  • 12:30PM - 01:30PM Networking Lunch
  • 01:30PM - 05:00PM Capturing Value from Innovation

DAY 4 SAMPLE

  • 08:00AM - 09:00AM Breakfast
  • 09:00AM - 10:30AM Development Process Strategy
  • 11:00AM - 12:30PM Product and Service Leadership
  • 12:30PM - 01:30PM Networking Lunch
  • 01:30PM - 05:00PM R&D Organization and Leadership
  • 06:00PM - 08:00PM Reception and Dinner

DAY 5 SAMPLE

  • 08:00AM - 09:00AM Breakfast
  • 09:00AM - 10:30AM Managing Complex Technical Projects - DSM Methods
  • 11:00AM - 12:30PM Staged vs. Spiral Development
  • 12:30PM - 01:30PM Luncheon
  • 01:30PM - 02:30PM Technology and the Future of Design—Process and Culture
  • * 02:30PM - 03:00PM Program Conclusion

Who should attend

Systematic Innovation of Products, Processes, and Services is for people whose jobs are to create new products, new business processes, and new services, including, but not limited to:

  • VP of Product and Service Management
  • Business Development Manager
  • Director of Technology
  • Director of Process Engineering
  • Design Director
  • Development Manager
  • Director of Product and Service Marketing
  • Development Engineering Manager
  • Director of Product Engineering
  • Innovation Manager
  • Engineering Manager
  • Director of Industrial Design
  • Director of Product and Service Development
  • Director of Process Quality
  • VP of Product Planning

The program is suitable for individuals, for teams of two or three, or for a complete program or service development team.

Experts

Steven D. Eppinger is the General Motors Leaders for Global Operations Professor, a Professor of Management Science and Engineering Systems, and the Co-Director of the System Design and Management Program at the MIT Sloan School of Management. Eppinger served as deputy dean of MIT Sloan from 200...
Pierre Azoulay is the Sloan Distinguished Professor of Management and an Associate Professor of Technological Innovation, Entrepreneurship, and Strategic Management at the MIT Sloan School of Management.Azoulay teaches courses on strategy and technology strategy at MIT Sloan. Previously, he was a...
Ray Reagans is the Alfred P. Sloan Professor of Management and Professor of Organization Studies at the MIT Sloan School of Management. Reagans studies the origin and influence of social capital on knowledge transfer, learning rates, and overall team performance. More specifically, he examines h...
Catherine Tucker is the Sloan Distinguished Professor of Management and Professor of Marketing at MIT Sloan. She is also Chair of the MIT Sloan PhD Program. Her research interests lie in how technology allows firms to use digital data to improve their operations and marketing, and in the challen...

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