Strategy in the age of Digital Disruption

INSEAD Business School

INSEAD Business School


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Who should attend

Strategy in the Age of Digital Disruption is a meeting place for two groups. It is designed for:

  • Executives who are in traditional leadership positions - of business units, products and functions - who need to better leverage digital in their current leadership activities.
  • Executives who already have deep expertise and passion for digital and whose roles and projects are becoming increasingly strategic for their organisations.

Together you will learn how to drive a strategic approach to digital opportunities in your organisations.

Given the strategic orientation of the programme, participants should typically have at least 10 years of professional experience.

About the course

Develop effective strategies in a digital age In the last decade, digital has become part of almost every debate and discussion around strategy and often, the central focus. The reason is simple.

Powerful and interconnected technologies today including the cloud and AI, mean any business going through a digital transformation journey will be handed lucrative opportunities, but will also have to face dramatic threats.

The possibilities for new products, services and business models promise to substantially impact almost every sector of the economy even those where digital has already brought important changes.

And yet, although the long-term impacts of digital promise to be deep and far reaching, the path to this future for industries, companies and consumers is proving far from linear or predictable. Often claims of impending disruptions do not materialise, at least in the time frame or manner predicted. A carefully considered, strategic response is invaluable in approaching digital transformation so that your business remains sustainable and agile in this ever-changing environment.

Strategy in the Age of Digital Disruption provides the strategic tools, concepts and perspectives that will allow you to develop a strategic response to the new digital possibilities and to then align your organisation for effective strategy execution. It will support you in becoming more proactive in the digital domain, help you turn digital threats into opportunities, and allow you to leverage digital to create competitive advantage and enhanced performance.

How you benefit

  • Demonstrate how digital is transforming the industry value chain, patterns of demand and competitive pressures that impact your industry
  • Leverage digital to develop compelling value propositions that help you to turn a threat into an opportunity
  • Execute on digital strategies by aligning key activities across your organisation with new value propositions and by balancing strategic agility for a digital world with the longer-term sustainability required to build key resources
  • Gain an understanding of AI and its value creation power and explore key challenges in executing AI strategies
  • Acquire insights directly from leading executives on how they are adapting to digital in their own organisations.

Content Overview

Launch Week

Living in a Digital World

  • Introduction and programme logistics
  • Waves of digital disruption and opportunity
  • Digital industrial revolution
  • Lessons from the original industrial revolution

Week 1

Getting FIT for a Digital Age

  • Keys to effective strategy in a digital age
  • Strategy as FIT
  • From threat to opportunity
  • Industry value chain
  • What does it mean to be tech savvy?
  • Understanding AI
  • Digital Transformation

Week 2

Follow the Value

  • Prioritising digital opportunities
  • Emergence of sharing economy
  • Value Creation and Value Capture
  • B2B value creation
  • Willingness-to-pay
  • Social Value

Week 3

Competing with Value

  • Achieving product-market fit
  • Driving a leap in value
  • Value capture
  • Sustaining superior value creation
  • Positive feedback
  • Added value
  • Competitive pressures
  • Blue Ocean strategy
  • Support functions in a digital age

Week 4

Executing on Digital

  • How to execute your digital strategy
  • Strategic agility
  • Data culture
  • Resource accumulation
  • Executing on AI strategies

Week 5

Seeing the Big Picture

  • Company value chain
  • Integrated case: key activities with links to value creation, resources and industry value chain
  • Integration: AI Traps and Pitfalls
  • Seeing the big picture


Peter Zemsky

Professor Zemsky has been a faculty member at INSEAD since 1994 and a member of the school’s leadership team since 2010. As Deputy Dean, he is responsible for external relations including fundraising, alumni relations and communications. As Dean of Innovation he is responsible for the school’s di...

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Strategy in the age of Digital Disruption at INSEAD Business School

From  EUR 1 650$1,980
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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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