Strategic Data Analytics for Competitive Advantage

Darden School of Business

How long?

  • 3 weeks
  • online

What are the topics?

Darden School of Business

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Who should attend

  • Team Leader
  • Senior Management
  • Executive

About the course

Harness the power of data analytics to surface opportunity, guide innovation and frame complex decisions.

Harness the power of data analytics to surface opportunity, guide innovation and frame complex decisions.

  • Forecast probable outcomes of choices in unstable environments and quantify risks and rewards.
  • Hone your awareness of what matters to your bottom line and transition from intuitive to data-driven thinking.
  • Learn to recognize your unconscious preferences and practice using logic to make smarter, healthier and more profitable decisions.

Program Overview

Lead your organization to leverage a strategic data analytics function to create exceptional value for your organization. Leverage powerful tools and techniques in data science--such as artificial intelligence and machine learning--to become more competitive and dynamic in the face of constant disruption.

Extract Value from Data Analytics

  • Learn what it takes to develop a culture based on analytics and when intuition plays a part
  • Understand how to frame complex decisions to facilitate the use of analytics
  • Use analytics to drive innovation

Increase Confidence in Forecasting

  • Use data visualization to enhance understanding of results and projections
  • Understand how machine learning can improve accuracy forecasting capability
  • Feel more confident in your organization's forecasting methods and processes

Gain Competitive Advantage

Map out your data analytics ecosystem, from business intelligence to competitive monitoring, and determine how to apply them to key decision-making, such as your pricing strategy. Learn which data analytics tools best serve your needs.

  • Recognizing the opportunities created by high volume and real time data
  • Gathering intelligence for competitive advantage
  • Responding in real time to market changes

There are no prerequisites for participation. Advanced preparation includes case study readings. The selected case studies will be sent prior to the program for all participants to read and prepare for discussion on the first day of the course.

Experts

Robert Carraway

Education: B.S., MBA, East Carolina University; Ph.D., Purdue University Robert Carraway teaches Quantitative Analysis courses in Darden's MBA program. Carraway has co-written a quantitative analysis case book as well as a number of papers and Darden cases on the topic. Carraway joined the Darde...

Manel Baucells

Education: MS Mechanical Engineer, Universitat Politècnica de Catalunya; MBA, IESE Business School; PhD, the Anderson School at UCLA. Manel Baucells teaches Quantitative Analysis courses in Darden's MBA and Executive Education programs. Prior to joining Darden in 2015, Manel held positions at th...

Michael Albert

Education: B.S., James Madison University; M.S., Ph.D., Duke University Assistant Professor Michael Albert teaches Quantitative Analysis courses in Darden’s MBA program, and he has joint appointments in Systems Engineering and Computer Science in the School of Engineering and Applied Sciences (S...

Strategic Data Analytics for Competitive Advantage at Darden School of Business

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