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Oxford Management Centre

Strategic Community Relations

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Do you want to avoid conflict within the communities in which you operate? Is your aim to minimize the setbacks to your operation caused by stakeholder mismanagement?

Strategic Community Relations is the essential training for companies wanting to create shared-value in the communities they operate, both for the communities themselves AND for the companies. Benefits from maintaining good community relations include: lower risks to the projects or operations, enhanced reputation, acquired ‘social license to operate’ and increased sales. This very practical course aims to help delegates understand and implement good stakeholder management practices with a focus on communities.

Seminar Objective

  • Better understanding of the role of organisations in managing community relations
  • Identification of the different areas of meaningful impact organisations can have in the communities they operate in
  • Developing meaningful stakeholder engagement techniques
  • Learning how to analyse and report impact and why this is important

Seminar Outline

  • Understanding the Communities you Operate In
  • Managing Communities’ Expectations
  • Defining the Corporate Community Involvement Mission
  • Assessing Impacts and Pre-empting Risks
  • Integrating Community Involvement into the Business
  • Reputation Management
  • Capacity Building
  • Practical Steps for Community Engagement
  • Overview of Different Types of Community Programmes (community-driven projects, corporate giving, social contribution projects, etc.)
  • Reporting Corporate Community Programmes

Who should attend

This Oxford course is aimed at: CSR and community practitioners, executives involved in strategic and operational functions, business operations managers, communications strategists, and governmental affairs practitioners.

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