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About the course

Please join us for our signature two day seminar. We will have keynote speakers, case studies and discussions regarding succession planning, governance, taxes, real estate and more.


Day 1


Jay Steinbeck

We support the growth and sustainability of multi-generational family business through experiential learning and networking. -



  • Nicole Vermeer \ Chair, Vermeer Corporation Family Council
  • Shareholder Governance, Vermeer Corporation

Less than one third of family businesses survive the transition from first to second generation ownership. Another 50% don't survive the transition from second to third generation, but the odds are even worse for the third generation. However, careful planning will minimize this risk. Founded in 1943 by Gary Vermeer, Vermeer Corporation has 100 owners and is a manufacturer of industrial and agricultural equipment in over 60 countries. Nicole Vermeer will cover several transition issues: succession from the second generation CEO to third generation CEO; strategies to maximize corporate longevity; and managing the Ownership Council versus the Family Council (shareholder engagement). -


Our experts from AllianceBernstein Investments, Bolton and Company, Business Consulting Resources, City National Bank and KPMP answer your questions.


  • Marc Canter \ Owner of Canter's Deli
  • Alex Canter \ Owner of Canter's Deli and Founder & CEO, Ordermark, OrderMark
  • Moderated by Alfred E. Osborne, Jr. \ Senior Associate Dean and Professor, UCLA Anderson School of Management

Canter's Deli was started by Alex Canter's great-grandfather in 1931. Alex's father, Marc has been the backbone of the restaurant for the last 35+ years. On call 24/7, Marc has ensured that the deli has survived through many ups and downs. In the past few years, many delis have shut down, but Canters has thrived by adapting new technology. Alex, who started waiting tables when he was fourteen, looked into upgrading certain aspects of the business including menu redesigns, new point of sale systems, and a mobile-friendly website. Canter's was managing twelve different online ordering platform services, each requiring its own tablet and/or printer, so he founded Ordermark, to provide online ordering management for restaurants to optimize their online ordering potential and increase sales by consolidating all of their online orders to one device. A202


Gonzalo Freixes \ Adjunct Professor of Accounting At the end of last year, the Tax Cuts and Jobs Act of 2017 was signed into law. The Act made significant changes to U.S. taxation of individuals, corporations, small businesses, real estate investors, estates and international transactions. Among the changes were increases to the federal estate, gift, and generation-skipping transfer tax exemption amounts. What does this all mean to family business owners? This session will provide an overview of the changes to the tax laws and provide helpful answers that may shape your future tax planning strategies. -

Day 2


Alfred E. Osborne, Jr. \ Senior Associate Dean and Professor, UCLA Anderson School of Management C301


Our experts from AllianceBernstein Investments, Bolton and Company, Business Consulting Resources, City National Bank and KPMP answer your questions.


Eric Sussman \ Adjunct Professor of Accounting

Family-owned businesses can be strongly impacted by real estate because it is the most valuable asset being passed down through generations. Professor Sussman will cover current trends and regulations that affect the market and discuss if we've hit the top of the market.


  • Rod Roddenberry, Roddenberry Enterprises
  • Moderated by Holly Han

Growing up, Roddenberry was not not familiar with Star Trek; he had never watched it. After his father died, Rod began to explore Star Trek and produced Trek Nation, a documentary that chronicles his 10-year journey to explore his father's famous creation and how it affected others. The film led him to embrace the vision his father had for the future, and he created the Roddenberry Foundation in 2010. The Roddenberry Foundation built on his father's legacy and philosophy of inclusion, diversity, and respect for life to drive social change and meaningfully improve the lives of people around the world. Haines 118


Miguel Unzueta \ Associate Professor of Management and Organizations

Resolving conflict within a family is very complex because the members have had a lifetime of interacting with one another, and their differences may have defined their interactions for years. A framework for diffusing conflicts will be discussed and used to analyze the role play and other workplace conflicts that may carry over to the home. In this interactive session, participants will role play a business dispute. Participants will learn to proactively approach conflict and resolve disputes. Disagreements can be frequent within a family business, but they should be addressed proactively. -

Trust the experts

Alfred Osborne

Biography Alfred E. Osborne, Jr. is Senior Associate Dean of UCLA Anderson.  In this role, he oversees a variety of key areas and initiatives within the school, including resource development, alumni relations, corporate initiatives, marketing and communications and executive education.  Dr. Os...


Eric Sussman

  Biography Accepting an offer to teach as a means of earning some additional income may have been one of Eric Sussman’s more auspicious decisions. Currently an adjunct professor in accounting and real estate at UCLA Anderson, Sussman first taught a certified public accountant exam review cours...


Miguel Unzueta

  Biography Miguel Unzueta is an associate professor of Management and Organizations at the UCLA Anderson School of Management. He joined the faculty at UCLA in 2006 after earning his Ph.D. in organizational behavior from the Stanford Graduate School of Business. Unzueta studies diversity, bia...


Nicole Vermeer

Nicole McAllister Vermeer is a third-generation member of the Vermeer family, member of the Ownership Council Governance Committee, and chair of the Gary Vermeer Family Council. Currently serving her fourth term as chair, Nicole assists the family in successfully identifying opportunities, implem...


Jonathan Schreter

For the past 13 years, Jonathan Schreter has served commercial property & casualty risks, primarily for charter and independent schools (K-12) and higher education clients, as well as middle-market businesses in the technology, manufacturing and entertainment industries. With a diverse backg...


David Melnick

David Melnick, vice president, web isolation at Proofpoint and previous founder and CEO of WebLife, brings almost 25 years of experience in technology and security. Melnick has worked extensively with both U.S. and global companies, advising them on setting strategy, developing risk-based priorit...


Ryan Martinez

Ryan Martinez advises high-net-worth individuals, families, endowments and foundations regarding investment and planning strategies. Martinez works closely with clients and their professional advisors on a wide range of complex matters, including succession planning for privately held business ow...


Elaine Hagan

Elaine Hagan is executive director of UCLA Anderson’s Harold and Pauline Price Center for Entrepreneurship & Innovation. Hagan leads the Price Center team in managing a portfolio of teaching, research, extracurricular and executive development programs in the areas of entrepreneurship and inn...


Kerri Harper-Howie

Kerri received her undergraduate degrees from the University of California, Berkeley where she double majored in Political Science and Rhetoric. Kerri then attended NYU School of Law, after which she began a 13-year legal career focused on employment law representing Fortune 100 companies as well...


Nicole Enearu

Nicole graduated from UC Berkeley, where she earned a Bachelor's Degree in Psychology and a Master's Degree in Educational Psychology. Nicole dedicated 10 years to working in several areas of Social Services, including working with the elderly and foster care communities, before joining her mothe...


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