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Who should attend
PR & Advertising, Investor Relations, Sales & Marketing Managers
About the course
This engaging Stakeholder Relationship Management training course covers the most important areas in project or general management - managing the stakeholders.
This training course uses a balance of modern theory and interactive learning to introduce the concept of stakeholders, the complications in managing them and some generally accepted good practices in ensuring that their interests are recognized and managed carefully.
Stakeholders are your most important element in the complex ecosystem of multiple, interdependent parts of your organization.
To build a close working relationship with your stakeholders with today’s excess information, how do you ensure you are communicating effectively and have their ears and hearts?
Through this course, you will better understand your stakeholders, develop a positive working relationship based on cooperation and mutual respect, and maximize long-term benefits for all.
Manage stakeholders’ expectations through better rapport and a stronger working relationship
Effectively communicate through first identifying and overcoming communication barriers, then giving and receiving feedback in a 2-way communication environment
Apply stakeholder relationship management techniques to gain stakeholders’ cooperation and assistance in new product roll outs, news announcements, in times of issues management and crisis, etc.
## Course Outline
Stakeholders’ Interest and Expectations
Definition of a stakeholder – Stakeholders vs. Target Audience
Who are your stakeholders? – Internal and External
Identifying the “wants” and “needs” of the various stakeholders.
Effective Communication to Enhance Efficiency and Profitability
What are stakeholder communications?
Identifying communication barriers and straightening them – The importance of rapport and feedback
What is Key in key messages?
Stakeholder Relationship Management Techniques
What are stakeholder relationships?
What is a stakeholder symbiosis?
What defines a ‘close’ relationship?
Variation of relationship expectations between East and West
The role of the leader in balancing the shareholder and the employee’s interests
- Office politics under the guise of relationships.
Sustaining the Close Relationship you have fostered
Tools and techniques to evaluate, monitor or measure stakeholder relationship/satisfaction level
Surveys, structured performance appraisals, internet customer surveys, customer feedback, analysis of customer compliments and complaints
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.