Stakeholder Relationship Management

ICTD International Centre for Training and Development

What are the topics?

ICTD International Centre for Training and Development

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Who should attend

PR & Advertising, Investor Relations, Sales & Marketing Managers

About the course

This engaging Stakeholder Relationship Management training course covers the most important areas in project or general management - managing the stakeholders.

This training course uses a balance of modern theory and interactive learning to introduce the concept of stakeholders, the complications in managing them and some generally accepted good practices in ensuring that their interests are recognized and managed carefully.

Course Objectives

  • Stakeholders are your most important element in the complex ecosystem of multiple, interdependent parts of your organization.

  • To build a close working relationship with your stakeholders with today’s excess information, how do you ensure you are communicating effectively and have their ears and hearts?

  • Through this course, you will better understand your stakeholders, develop a positive working relationship based on cooperation and mutual respect, and maximize long-term benefits for all.

  • Manage stakeholders’ expectations through better rapport and a stronger working relationship

  • Effectively communicate through first identifying and overcoming communication barriers, then giving and receiving feedback in a 2-way communication environment

  • Apply stakeholder relationship management techniques to gain stakeholders’ cooperation and assistance in new product roll outs, news announcements, in times of issues management and crisis, etc.

## Course Outline

Stakeholders’ Interest and Expectations

  • Definition of a stakeholder – Stakeholders vs. Target Audience

  • Who are your stakeholders? – Internal and External

  • Identifying the “wants” and “needs” of the various stakeholders.

Effective Communication to Enhance Efficiency and Profitability

  • What are stakeholder communications?

  • Identifying communication barriers and straightening them – The importance of rapport and feedback

  • What is Key in key messages?

Stakeholder Relationship Management Techniques

  • What are stakeholder relationships?

  • What is a stakeholder symbiosis?

  • What defines a ‘close’ relationship?

  • Variation of relationship expectations between East and West

  • The role of the leader in balancing the shareholder and the employee’s interests

Threats

  • Office politics under the guise of relationships.

Sustaining the Close Relationship you have fostered

  • Tools and techniques to evaluate, monitor or measure stakeholder relationship/satisfaction level

  • Surveys, structured performance appraisals, internet customer surveys, customer feedback, analysis of customer compliments and complaints

Videos and materials

Stakeholder Relationship Management at ICTD International Centre for Training and Development

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.