Comprehensive course analysis
About the course
This course highlights the transformation in today’s companies towards smart services. Its aim is to provide you with tools, strategies and business models for a transformation to service-orientation.
- Service dominant logic of marketing and service design
- Service blueprint and service ecosystems
- Service processes and service operations management
- Rapid prototyping of digital services
- Product-service transformation in industry
- Smart services and service business models in Industry 4.0
Expertise and research interests Smart services, Data product design, data service design, data-intensive services, Digital Twin, Servitization, product service transformation, services and business models for Industry 4.0, Industry 4.0, Service engineering, service design, service innovation, ...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.