Service Design

London College of Fashion

What are the topics?

London College of Fashion

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Who should attend

The course will suit non-designers working in service industries as well as creative professionals looking to move into this emerging discipline. In fact, anyone interested in creative problem-solving approaches and applied design thinking would benefit.

About the course

This online course is a practical introduction to the field of service design and will provide tools and methods for designing services. Service design is a people-centred design process that is used by organisations to create better services. It adds value for users by understanding and improving their experiences across the various stages of a service and for service providers by optimising their back-end operations.

During this course, you will be taught the theory and basic methods of service design while applying them to a specific challenge. This will give you both an overview of what service design is and how it can be applied in a real context.

Topics covered

  • Week One: Service Design 101 - Intro to service design and design thinking methodologies
  • Week Two: Deep-dive on design research and how to conduct it
  • Week Three: Using customer journey maps, personas and clustering to define a problem.
  • Week Four: How to create and visualize great service concepts
  • Week Five: Prototyping and testing for service design
  • Week Six: Intro to implementing service design through blueprinting and business model design
  • Week Seven: Delivering service design through business model design and measuring service design

This course will include:

  • In-class workshops
  • Project work
  • Presentations and feedback sessions

Course Outcomes

By the end of this course you will have a better understanding of:

  • Service design theory and essential methods such as customer journey mapping
  • Design research and how to conduct it
  • How ideation and prototyping can be applied to the design of services
  • How service design can be implemented through tools such as service blueprints

Experts

Megha Wadhawan

Megha Wadhawan is a service designer whose work brings real people into the heart of services. She’s facilitated workshops and trainings on service design and design research for organisations such as Ustwo. She co-authored the DIYToolkit for Nesta with STBY, taught at Ravensbourne University, Un...

Service Design at London College of Fashion

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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