Selling Ideas: How to Influence Others and Get Your Message to Catch on

The Wharton School

How long?

  • online
  • on demand

What are the topics?

The Wharton School

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Read more about Marketing

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About the course

If word of mouth is 10 times as effective as traditional marketing, then how can you get people to talk about and share your product or service?

Selling Ideas: How to Influence Others, and Get Your Message to Catch On provides applicable steps to make ideas stick. Led by Jonah Berger, author and world-renowned expert on word of mouth and consumer behavior, this course will help you build stickier messages that influence behavior. It also explores how word of mouth marketing can be an affordable vehicle for business growth.

By the end of this course, you’ll be able to craft contagious content and leverage social media to make your message catch on. Whether you’re a young entrepreneur, big business executive, or non-profit leader, this course can help you better sell your organization’s ideas.

Course Modules

  • Consumer Psychology: Exposure, Perception, Memory
  • What Makes Ideas Sticky
  • How Social Influence Shapes Behavior
  • The Power of Word of Mouth
  • Social Networks

Participants Will Learn How To:

  • Improve messaging so it sticks with your audience
  • Generate more word of mouth
  • Get your products, services, and ideas to catch on
  • Leverage social media and measure its effectiveness
  • Influence and shape behavior more effectively

Selling Ideas: How to Influence Others and Get Your Message to Catch on at The Wharton School

From  $585

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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