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Improving Communications

Sales Presentation Skills

Sep 25, 2019
Port Washington, New York, USA
USD 1280
USD 1280 per day

How it works


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In our Sales Presentation Skills we combine our abilities to ask, listen, and solve for our existing and potential customers.

Sales and trade exist because people need and are looking for that which is better than what they have. Sometimes, they don’t even know that they have a need.

The critical piece of this process is “connecting the dots.” We must demonstrate that we have listened respectfully, and, as experts, show how the needs are tied directly to our answer. Just because they have a need and we have a solution doesn’t mean that it’s a guaranteed sale.

Connecting their needs to our solution is precisely what the Sales Presentation Skills class is all about.

Outcomes – Participants will be able to:

  • Research and understand each unique customer to demonstrate expertise;
  • Conduct productive meetings to discover useful information to formulate the most effective solution(s);
  • Propose plans that are fully aligned with the target’s situation and needs;
  • Increase abilities to engage and motivate the prospect/client through compelling presentations;
  • Convey emotional intelligence enthusiasm and sincerity to get client buy-in;
  • Strengthen professionalism through dynamic story-telling, elevating the level of rapport; and
  • Create positive messages even from negative, modeling a problem-solving, can-do attitude for the audience.
Schulich Executive Learning Centre

Winning Sales Strategies

Next dates

Oct 1—Nov 1, 2019
CAD 895 ≈USD 675
Feb 3—Mar 6, 2020
CAD 895 ≈USD 675
May 25—Jun 26, 2020
CAD 895 ≈USD 675
+2 more options


Learn proven client communication skills and sales development approaches used by forward thinking sales professionals.

This online program is a truly innovative guide to what account managers, sales people and small business owners must do to engage clients, think on their feet, make fast decisions, and generate profitable sales. It will build your revenues by illustrating that achieving sales is not mysterious, and that anyone can learn to be successful, dynamic and indispensable to their customers. Participants will be able to immediately apply the skills they learn in daily sales work environments.

What you will learn

  • Apply selling and clientship tactics to build new account sales and strengthen relationships with existing clients
  • Expand business relationships into new product and service areas
  • Identify and close account service and relationship gaps
  • Master effective, persuasive client communications and presentation techniques
  • Demonstrate account leadership skills and behaviours that cement relationships
  • Understand your customer’s profile and communicate in their preferred style
  • Organize your account interactions to maximize productivity
  • Control problems with an advanced conflict resolution process

Program Structure

  • Five online modules over five weeks
  • Access through a convenient centralized learning-management portal
  • Your learning-management portal account will be active for an additional 4 weeks after the course ends


Principles of Selling

  • Strategic behaviour and practices of sales people
  • Solving complex client problems
  • What is client wisdom and how can you get it?
  • Becoming an invaluable part of your customer’s operations

Differentiate Yourself as a Sales Leader

  • Your communication style: does it work for every client?
  • Key account sales behaviours
  • How key account management sales people organize their thoughts
  • Being more effective in half the time

Mastering Verbal Communication

  • How sales people speak and get heard
  • Telling a story
  • Listening: the secret weapon for high-yield selling
  • Moving from telling to selling
  • Verbal styles to achieve business success

Advanced Client Strategy

  • What are the guiding principles of being client centric?
  • What would you have to do to get all your clients’ business?
  • Understand your customers via typical profiles
  • How to get the Clientship relationship working for your business

The Winning Sales Methodology

  • Coaching your customer
  • Owning the relationship
  • Key drivers of customer loyalty Growing Account Sales and Loyalty
  • How sales people define customer issues
  • Using account service gap analysis
  • Review customer profiles and who to focus on
  • Challenges in customers and prospects definition of value

Bringing it all Together

  • The added value you must provide
  • Collaborative selling: a targeted strategy
  • How to make collaborative selling work
  • Practicum via sales

Who should attend

If you want to develop powerful, profitable relationships with new and current customers, especially in complex environments with diverse selling cycles, this program is for you. It will especially benefit:

  • Account and client facing leaders at the national, regional and territorial levels
  • Business owners and business development specialists
  • Product managers overseeing complex projects, services and account relationships.


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