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Haskayne School of Business

Rozsa Arts Management Program (Partner Program)

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About the course

To help ensure Alberta’s vibrant arts and culture sector continues to enrich us all, the Rozsa Foundation is sponsoring this professional development course for arts managers/professionals.

Who will Benefit

You will benefit from this learning journey if you are interested in exploring the following questions:

  • How can I more effectively use my marketing budget?
  • How can I reach more potential audience members and grow my current audience?
  • What are some ways that I can better understand my audience?

Learning Outcomes

Upon completing this blended learning program, you will be able to:

  • Effectively identify and segment your current audience;
  • Identify and define potential audience segments; and
  • Map the audience journey for your sector and identify relevant touchpoints for marketing activities

Who should attend

  • Festival directors
  • Arts administrators
  • Arts marketing and fundraising professionals
  • Arts business owners

Course reviews

The Rozsa Arts Management Program (RAMP)

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