Who should attend
Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
About the course
Learn how to identify, prepare for, and manage the risks inherent to a professional presence on social media, as well as to recognize the impacts of emerging problems elsewhere online. Explore best practices for policy, procedures, and guidelines for social media within an organization. Draw on learnings from traditional media and public relations concepts to prepare for and respond to emerging issues.
What you will learn
By the end of this course, you should be able to:
- Understand and articulate the social media-related risks to an organization.
- Analyse an organization’s preparedness for the issues it might face.
- Explain how an issue or crisis may emerge, how to manage it, and how to recover from it.
- Develop online issues management and crisis communications and messages.
- Develop organizational policies, procedures, and guidelines for social and digital media use.
Adam is a 10-year veteran in digital and social media marketing and Director of Social Media Strategy on the Media & Story team at ATB. One of his earliest projects was founder and editor-in-chief of OilersNation.com, the popular independent Oilers news website written for fans of the team b...
Read more about Information Technology
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.