Who should attend
- Restaurateurs (fine dining, casual dining, fast food)
- CEOs of restaurant chains
- Restaurant technology developers and experts
- Restaurant Consultants
- Kitchen Consultants
- Restaurant Architects
About the course
With increasing urbanisation, rapid expansion in food delivery services, and rising disposable income in the country, the restaurant segment is set for a rapid growth. The market value of the Indian restaurants and food service industry, including both organised and unorganised segments, was about four trillion Indian rupees as of fiscal year 2020 (Statistica, 2021). During the pandemic, the restaurant service industry also experienced a modest growth with accelerated digital transformation such as introduction of online ordering and delivery services. We witnessed new virtual kitchen setups and restaurants integrating their ordering and kitchen service platforms with delivery services. In 2020, the digital restaurant delivery increased 67 percent globally from 107.44 billion U.S. dollars in 2019.
Today, common business challenges across all restaurant formats include managing several cost items such as high costs of food wastage, high operational costs, high rental costs, and high costs to hire and retain staff. How can restaurants manage their costs in the light of thin margins? How can the restaurants leverage technology and operations to boost and sustain their business? With enhanced digital presence, restaurants can optimise their performance with data analytics. Restaurants use social media for promotions but would also need to manage customer reviews. How can restaurants target the right customers? With an increase in the consumer's discretionary choice of restaurant services, the demand for better service quality at restaurants or delivery is gaining much attention.
While the growth and disruptions in restaurant space are visible, there are limited restaurant management training programmes, which can help the restaurants to design, benchmark, innovate, compete, and grow their business. To address the management training needs in this area, this programme aims to skill the participants in four primary areas: design and managing performance of restaurant operations, managing restaurant revenues and menu pricing, design thinking for nurturing innovation and integrated user experiences in restaurants, and strategies for a successful restaurateur.
A few topics which the programme will focus on are as follows:
- Menu pricing decisions
- Relevant cost analysis to maximize capacity utilization
- Break-even analysis
- Process and capacity analysis and restaurant system dynamics
- Role of ICT in restaurant management.
- Business models, opportunity recognition, planning a market entry, and competitive dynamics.
- Restaurant business valuation
- Experience design, innovation, and agile thinking
- Master effective skills for restaurant design and operations management.
- Learn to identify and apply restaurant management technologies.
- Efficiently set up processes for start-ups in restaurant space and drive innovation.
- Evaluate and address the pricing and costing complexities in restaurants.
- Build on agile methods for designing and managing restaurants post pandemic.
ProfileProfessional experienceAssociate Professor Erasmus University Rotterdam RSM - Rotterdam School of Management Department of Technology and Operations Management ## Course Managing Performance of Manufacturing and Service Systems Study year: 2018/2019, 2017/2018, 2016/2017 Code: BMME104...
Educational Qualifications PhD (Strategic Management) Indian Institute of Management Ahmedabad Academic Affiliation August 2014 onwards- Faculty Member, Business Policy (Indian Institute of Management Ahmedabad) March 2015 onwards- Chairperson, Centre for Innovation Incubation and Entrepreneursh...
Educational Qualifications Fellow (IIM Ahmedabad) B. Tech. (IIT Delhi) Academic Affiliation Human Resource Management Area, IIM Ahmedabad Business Policy Area, IIM Ahmedabad Public System Group, IIM Ahmedabad Centre for Management of Health Services (CMHS), IIM Ahmedabad Professional Affiliat...
Educational Qualifications FPM (Equivalent to PhD), in Marketing, Indian Institute of Managment Bangalore. B.E., in Electrical Engineering, GITAM University. Academic Affiliation Assistant Professor, Marketing, Indian Institute of Management Ahmedabad, October 2016 - Present Professional Affi...
Prof. Naman Desai – Finance and Accounting Educational Qualifications PhD (Accounting), 2008 – Department of Accounting, Florida State University, Tallahassee, FL Masters in Accountancy, 2003 – Culverhouse School of Accountancy, University of Alabama, Tuscaloosa, AL Chartered Accountant, 2000 –...
Videos and materials
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
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