Product Management

Vlerick Business School Executive Education

Vlerick Business School Executive Education

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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Who should attend

  • Professionals and managers working in or with project organisations who are keen to get a firmer grip on the set-up of an execution of projects
  • Individual contributors that need to understand project management fundamentals
  • Future project leaders that need to make well-informed decisions of projects in progress by monitoring their performance and predicting their final expected timing and costs
  • Managers and directors that wish to introduce project management into their organisations will certainly find benefit in this programme as well

About the course

In line with your strategy

Project-based working radically differs from other work methods. Just like its opposites of routine work and improvising, project management has its characteristics and challenges of its own. These days, project management is no longer solely considered as a set of static planning techniques. Focus is shifting toward other aspects such as dynamic planning and control, coaching & directing project teams and optimal structuring of projects. This programme offers a clear focus on the business practice and guarantees a positive impact on your projects.

WHY THIS PROGRAMME?

What is the added value of following the programme 'Project Management'?

  • You will know how to design, plan, and manage projects
  • You will understand the drivers of project performance
  • You will recognise the challenges and pitfalls of every project phase
  • You will be able to prevent potential problems through network planning
  • You will know how to keep your projects aligned with company strategy and allocated resources
  • You will apply Earned Value Management successfully
  • You will be comfortable directing and managing project teams

DETAILED PROGRAMME

The 'Project Management' training comprises four modules:

Module 1: The fundamentals of project-based working

Managing projects is not easy, even if all goes well. But often projects take longer than planned, costs exceed the budget or the cooperation is not smooth. Result: the project and the result do not meet the expectations. In a complex environment of objectives, challenges and constraints project management will help you. During this first module we explain the general principles, and we study the possible organisational structures.

  • Introduction: What is a project? Why would you apply project management principles?
  • What is programme management and portfolio management?
  • Linking project-based working with organisational structure
  • Stakeholder identification
  • Project life cycle
  • Pitfalls and success factors of projects
  • Case study

Module 2: Project planning and network analysis

Project management is about getting the most out of the used resources, and about respecting a project closing date & allocated budget. The preparation of a project baseline schedule and a risk analysis make them a tool for project managers to measure the performance of a project in progress and give early warnings as triggers for corrective actions (see also Module 3). During this module, you will gain insight into concepts such as critical path, activity slack, activity crashing, resource allocation and other scheduling techniques. A case simulation teaches you how to keep the implementation of projects under control with network planning and risk analysis techniques.

  • Network planning techniques:
  • activity slack, activity crashing
  • critical path (PERT/CPM)
  • buffer management
  • Resource management
  • Case simulation on project performance and risk analysis
  • Project planning software

Module 3: Project performance management and project control

A baseline schedule constructed by the techniques discussed in Module 2 is only relevant when the impact of uncertain events is measured and analysed. Schedule Risk Analysis is such a technique that reviews the constructed schedule in the light of uncertainty. An overview of the risk analysis techniques and their use in practice is given. Next, this module zooms in on project control. This key capability is related to measuring the performance of the project in progress and discovering early warnings as triggers for corrective actions. An introduction to Earned Value Management and Earned Schedule Control techniques is given, and a critical overview on the use of standard and newly developed techniques is discussed.

  • Risk management and the project baseline schedule
  • Project performance measurement and follow-up:
  • Earned Value Management (EVM)
  • Earned Schedule Control

Module 4: Teamwork and people management skills for project managers

Projects are often delivered in teams, and as a project leader you have to be a team coach. Research shows that balanced teams work more efficient and effective. But: How do you communicate within the project team? How do you set up a team in terms of maximum output? What profiles and roles do you have in your team? And above all, how do you increase the success of your team?

  • Team building and interaction styles
  • The project leader as a people manager
  • Communicating within a team
  • Gain insights in your own strengths and weaknesses (assessment)

Experts

Frank Goedertier

Frank Goedertier is the School’s brand management and marketing communications specialist who loves to approach his expertise topics from a strategic or customer psychology perspective.Within the school Frank Goedertier is responsible for the Vlerick Brand Management Centre and acts as Program Di...

Peter De Prins

Peter is a passionate teacher and executive coach, delivering inspiring experiences and taking you on a journey of impactful insights that ultimately result in an increase of your personal and professional performance.Peter De Prins is Professor of Management Practice. He is recognised as a dynam...

Wouter De Maeseneire

Wouter De Maeseneire obtained his PhD from Erasmus University Rotterdam. He has worked as Assistant Professor in Corporate Finance at Erasmus and as Visiting Professor at Vlerick Business School. Currently he is Associate Professor in Corporate Finance at Vlerick and Visiting Professor at Erasmus...

Koen Tackx

Koen Tackx is a Professor of Management Practice at Vlerick Business School in strategy and marketing. His industry focus includes energy, financial services and telecommunications. After a corporate career of 20 years, he graduated as a PhD in 2015 on a dissertation titled “fair process perspect...

Walter Van Dyck

Walter studies idea emergence, showing how inventions come about and transform into innovative business models in life science- and technology-based ecosystems.Walter studies idea emergence or how inventions come about and transform into innovations. During the last five years he coached the emer...

Videos and materials

Product Management at Vlerick Business School Executive Education

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.