Comprehensive course analysis
Who should attend
- Product managers
- Usability experts
- Software engineers
About the course
You have a great idea for a product. So what’s next?
In this program, you will learn how to bring a product from concept to market launch, becoming fluent in all facets of the product development and manufacturing process. Every great product begins with a prototype, so you’ll build one as a course project and use it to conduct customer discovery interviews. The information you gain from these interviews can then help you iterate your ideas and level up what you can offer customers.
From small-batch manufacturing to large-scale production, the physical product development process is often complex. The courses in this program provide you with a concrete set of best practices and tools that you can download and use to not only complete assigned projects, but also deploy later in your own real-world product development process, such as a production techniques and materials handbook, Gantt charts to plan hiring and production stages, a design checklist, and a funding pitch deck. You will get a chance to virtually “visit” a plastic injection molding company near Cornell University and experience multiple interviews with manufacturing experts and product entrepreneurs. When you have completed the program, you will be well positioned to bring your product ideas to life.
For the best experience in this program, it is strongly recommended to take these courses in the order that they appear.
Building and Validating Prototypes
In this course, you will refine an idea for a physical product by focusing on the customer. Using the Business Model Canvas, you will list your initial assumptions about all aspects of product development, from value propositions to pricing. You will then create a low-cost consumer product prototype and validate it through customer discovery.
You will develop a business model for that product using the Business Model Canvas, then build and test prototypes to gain actionable customer feedback. By the end of the course, you will have discovered the types of companies that can help you prototype.
Please note that time to build the physical product prototypes will add about 1.5 hours to the time spent on the course.
Developing Product Specifications
To effectively communicate with your manufacturing partners, you must have an accurate product requirements document, or PRD. In this course, you will create and iterate on a PRD. You will assess geographic, environmental, material, and design manufacturing considerations. You will then create an organizational chart to specify the team roles that you and your manufacturing partner need to fill. After selecting the appropriate manufacturing techniques for a product, you will establish product usage specifications that can get you to a manufacturable product.
Launching Small-Scale Production
Once you create a product prototype that meets your customers’ needs, you are ready to plan for small-scale manufacturing. To do this, you need to know how to communicate effectively with manufacturers. In this course, you will assess a Bill of Materials, which lists each manufactured part and raw material that you need to create a product. You will also assess a Bill of Process, which is a flow chart of every step in the process of manufacturing a physical product. You will then write a plan to test your product that can ensure that it meets specifications. You will identify how to pick a manufacturer, create a positive working relationship, and understand contracting terms. You will also obtain manufacturing quotes for the product you created in the first course. Finally, you will plan post-production activities such as packaging, distribution, and shipping, with an eye toward an excellent unboxing experience.
Managing High-Volume Production
After you’ve created a low-volume production run of your product, you are ready to plan for high-volume production. In this course, you will optimize materials costs through increased volume and by designing a product for ease of fabrication. You will reduce the complexity of assembly and product variability to lower assembly costs. You will implement a set of best practices called Design for X, which will help you ensure efficient and inexpensive manufacturing that results in a high-quality physical product. At the end of the course, you will have the tools to design for high-volume production.
Sourcing a Manufacturer
Once you have worked out small-scale manufacturing for your physical product, you will explore a framework called Design for X. Design for X encompasses all aspects of planning for high-volume production, where "X" can be Manufacturing, Assembly, Testing, Upgrade, Repair, Sustainability, End-of-Life, Installation, and Start.
Design for X incorporates best practices from the experiences of physical product developers in making a reproducible product. You will apply these ideas to design a large-scale manufacturing process that is efficient and cost effective. This will enable you to reduce the number of steps in the process, build quality into manufacturing, and design for customer ease in the upgrade, repair, and end-of-life of the product, among other considerations. In sum, Design for X will enable you to please your customers with an excellent product that functions as promised.
This course includes a video tour of a contract manufacturing firm near Cornell University. In this video, you will observe the process of plastic injection molding, a common and inexpensive process that many physical product entrepreneurs use to manufacture their products.
Developing a Distribution and Marketing Strategy
In this course, you will explore the process of taking an unassembled product to a shippable product. You will investigate supply chain areas of fulfillment and reverse logistics (i.e., returns, recycling, and so on) as well as marketing. You will first learn how to decide whether to outsource product assembly or do it in house. You will also explore DIY sites such as Kickstarter. There are many variables that affect fulfillment and you will determine which can affect a product. After you’ve assembled a product, you will make a plan to design and finance the distribution strategy. You will also make a plan for what happens after the purchase: Can the customer return the product or send it in for repairs? How can they recycle the product? Is it disposable, or does it contain toxic chemicals? All these options must be defined. Finally, you will investigate how to plan product marketing.
Financing Your Business
In this course, you will explore options to finance all aspects of your product business. You will examine how to obtain financing for business operations and how to create inventory and product. You will then explore the post-purchase customer ownership cycle, including presale, selling straight to a retailer, or selling through a retailer. You will then apply this by building a multi-page spreadsheet to compare your options. Finally, you will examine types of pitches along with the components of an effective pitch. You will design your pitch using a storyboard template and then participate in a pitch competition to obtain financing for your product.
Key course takeaways
- Develop a working prototype that meets customer needs
- Determine the core characteristics of the final product
- Define the elements of a producible, low-volume product that is ready to be made either in house or by appropriate external parties
- Create a product rollout plan for high-volume production
- Plan a strategy to successfully manage relationships with manufacturers
- Develop a distribution strategy for your product
- Build a financing strategy for your product
Ken is a senior executive with more than 30 years of experience. He has a deep understanding of business operations, technology based innovation and client management. Ken has built his career by leveraging a strong software technology background to hold both staff and management positions in ind...
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