About the course
What is the basic challenge that all businesses must solve to be viable? It is product/market fit, matching what you have with what customers value and ultimately pay for. More startups die because they fail to achieve product/market fit than because their technology fails. Designed for prospective entrepreneurs, this course covers the “pre-work” necessary for a business plan. It presents a systematic way to validate the monetary potential of your business. It will teach the difference between a business idea (a dime a dozen) and a monetizable business model (worth gold); how to achieve product/market fit; and how to validate a business model using core concepts in customer development, innovation marketing, product planning, and competitive strategy. Through the use of simple but powerful frameworks, students will identify core customers, discover what matters to them (hint: it’s not just product), and learn practical tips on gaining traction with “earlyvangelist” customers. We will survey common business models used to turn mere ideas into profitable businesses, with particular attention to pricing strategy and testing techniques. By the end of the course, students will be able to decide whether it’s worth leaving their day job for that new startup idea they’ve been pondering.
Prior experience in marketing is not required, but students should have a new business idea to test using the frameworks taught in the course.
High tech/startup CEO/board director with marketing and product development background. Proven track record operating in a variety of industries including semiconductor equipment, medical electronics, electric power T&D, RFID, sensors, digital media, SaaS, enterprise software, networking, ind...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.