Who should attend
This is a course for anybody who wants a solid foundation in the copywriting craft. No previous knowledge or experience is required. It’s likely that you’re working in a marketing, communications or design environment and recognise the importance of words in shaping people’s perceptions of brands, products and services.
About the course
Perhaps you’ve taken on a marketing role where you’re expected to write persuasively? Maybe you’ve already been giving it a go, but are looking for some formal guidance and direction? This highly interactive and popular course will take you through the fundamentals of good copywriting and alert you to some of the common pitfalls. As well as coming away with a checklist of best-practice tips, you will get to analyse the devices and strategies that writers use and see at first-hand how they adapt their copy for different audiences. You will also have an opportunity to practise writing headlines, before your course director guides you through some of the key issues that arise when you’re creating copy for different media or channels.
- Essential rules that good copywriters follow
- Common mistakes to avoid
- Approaches to the writing process
- Techniques to make copy more relevant and persuasive for specific audiences
- Tips for constructing effective headlines
- Ways of adapting copy to different media
Phil Woodford is a former advertising creative director and practising copywriter, who has a wealth of experience of working with clients across a range of sectors. He lectures at University of the Arts London and Sup de Pub – the advertising and marketing faculty of French business school Groupe...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.