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Carlson School of Management

Pricing for Profitable Decision-Making

Available dates

May 5—7, 2020
3 days
Minneapolis, Minnesota, United States
USD 4500
USD 1500 per day


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About the course

Discover techniques to fight a price war and build strategic pricing capabilities. This course is highly-interactive and includes many case studies, individual readings, and group discussions. You’ll explore conceptual frameworks and practical applications to analyze pricing from an economic and psychological perspective. Using a template for pricing decisions and practical guidance to formulate strategy, you’ll leave this class prepared to identify the most profitable pricing opportunities and determine pricing sensitivities.


After this high-impact class, you’ll be able to:

  • Build strategic pricing capabilities within your company
  • Develop methods to identify the most profitable pricing opportunities
  • Examine current pricing practices with the direction of pricing experts
  • Effectively fight price wars

Who should attend

Managers and executives responsible for setting, recommending, or approving pricing decisions and pricing policy will benefit immensely from this course. This course is tailored to:

  • Vice presidents
  • Directors
  • Marketing, pricing, sales, or finance managers
  • Market researchers
  • Brand and business developers

Trust the experts

Seth Werner

Seth Werner is a Senior Lecturer in the Marketing Department at the Carlson School of Management at the University of Minnesota and is a frequent lecturer at the China Europe International Business School (CEIBS) in Shanghai, China. For the past twelve years he has been teaching primarily Marketi...


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