About the course
In a world that grows more complex and intensely connected each day, strategy and design thinking are no longer just the playground of design-focused companies. Organizations of every type and industry can (and must) use core design principles and applied creativity to develop innovative strategies that better connect them with their end users.
According to the IBM 2017 Global C-suite Study, “Organizations of all sizes are prioritizing personalized customer experiences. The enterprises that most effectively deliver on this imperative are using design thinking to manage complexity, orchestrate across channels and truly understand their customers’ motivations.
To this end, organizations have three critical tasks: filling the funnel with a flow of creative ideas, validating those ideas and prioritizing the best ones, and shepherding them from seed stage to market.
The Postgraduate Diploma in Innovation and Design Thinking will provide participants the tools they need to take a design project from inspiration and insights to ideation and implementation, and understand the full scope of organizational innovation and strategy.
Upon successful completion of the program, participants will be awarded a verified digital diploma by Emeritus Institute of Management, in collaboration with MIT Sloan, Columbia Business School Executive Education, and Tuck School of Business at Dartmouth.
Module 1: Innovation of Products and Services: MIT’s Approach to Design Thinking
- Design Thinking Skills
- Identifying Customer Needs
- Applied Creativity
- Design of Services
- Financial Analysis
- Environmental Sustainability
Module 2: Breakthrough Innovation Through Systematic Inventive Thinking
- Introduction to Creativity and Closed World Innovation
- Changing Your Mindset: An Introduction to Fixedness
- Tools for Generating Innovative Ideas
- Researching Creative Ideas to Turn Patterns Into Tools and Using the Function Follows Form Approach
- Using the Subtraction Template
- Using the Division Template
- Using the Multiplication Template
- Using the Task Unification Template
- Using the Attribute Dependency Template
Module 3: Strategy is Innovation: How the Leaders of Tomorrow Create the Future
- Strategy is Innovation
- Strategic Intent and Core Competencies
- Box 3 Ideation
- Innovation Execution
Module 4: Capstone Project
Upon successful completion of the program, participants will be awarded a verified digital diploma by Emeritus Institute of Management, in collaboration with MIT Sloan, Columbia Business School Executive Education & Tuck School of Business at Dartmouth.
Vijay Govindarajan, known as VG, is widely regarded as one of the world’s leading experts on strategy and innovation. VG was the first Professor in Residence and Chief Innovation Consultant at General Electric. He worked with GE’s CEO Jeff Immelt to write “How GE is Disrupting Itself”, the Harvar...
Jacob Goldenberg is a professor of Marketing at the School of Business Administration in the Hebrew University of Jerusalem, and a visiting professor in the Columbia business school and in IDC. He received his Ph.D. from the Hebrew University of Jerusalem in a joint program of the School of Busin...
Biography Gita V. Johar (PhD NYU 1993; MBA Indian Institute of Management Calcutta 1985) has been on the faculty of Columbia Business School since 1992 and is currently the Meyer Feldberg Professor of Business. She served as the school’s Senior Vice Dean from 2011 to 2014, as the inaugural Vice D...
Yoni is a Partner at SIT and SVP Business Development. Since 2001, he has pioneered the strategic development of the SIT approach with multinationals helping them achieve breakthrough results while developing an organizational culture of innovation. He combines a profound academic knowledge of th...
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