Crawford School of Public Policy

Podcasting for Policymakers

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About the course

Podcasting is in a golden age of growth. But the barriers to entry can look pretty daunting. Fear not! Your friendly ANU podcasting experts are here to help you to get started podcasting or to make your existing pod even better. Join us to learn about the technology needed to podcast, to how to go about distributing and promoting, writing scripts that work, how to communicate on-air, and how to conduct an interview and hold your audience’s attention. This hands-on course will walk you through podcasting from start to finish. Participants will leave with a recording of their very own, professionally produced podcast.

Course overview

Day 1: podcast basics

The first day is a thorough introduction to the world and practice of podcasting. Topics covered will include:

  • What are podcasts and how are they being used
  • What makes a great podcast
  • Technology: Equipment, apps and software to support your podcast
  • Podcast administration: the practical aspects of creating and managing your podcast
  • Communicating for podcasting: Basic communications advice for script-writing and on-air talking
  • Distribution and audiences: understand how to market your podcast to reach your target audience and achieve listenership and influence
  • Pod practice: Mock interviews in the ANU podcast booth for hands on experience. Leave with your very own podcast. Podcast launcher participants will:

Go deeper into scriptwriting, presenting a draft script which will be edited by the facilitators Receive individualised feedback on their podcasting communication and interview style, with further training in on-air communication skills Draft a distribution and marketing plan, based on the ideas from Day 1 Spend more time in the booth, recording an episode of their own podcast. The day will be highly interactive, providing students with plenty of opportunities to be creative, share their ideas and even record their very own trial podcast.

Day 2: podcast launcher (maximum 8 participants)

For those who have completed Podcast Basics and want to stay on for more detail and an opportunity to concentrate more on communication skills, marketing and producing their own content.

Day two requires intimate class sizes to allow for the practical nature and high level of student-teacher interaction. It is restricted to a maximum of 8 participants.

Podcast launcher participants will:

  • Go deeper into scriptwriting, presenting a draft script which will be edited by the facilitators
  • Receive individualised feedback on their podcasting communication and interview style, with further training in on-air communication skills
  • Draft a distribution and marketing plan, based on the ideas from Day 1
  • Spend more time in the booth, recording an episode of their own podcast.

Who should attend

This course is designed for policymakers, civil society representatives and private sector organisations to learn how to utilise podcasting to reach and engage your target audience.

Learning outcomes and objectives for participants:

  • Be familiar with the current podcasting community and opportunities
  • Understand the tools, basic skills and time commitments necessary for a successful podcast
  • Understand where to house your podcast online and how to use the most popular site(s)
  • Improve basic podcasting communication skills through an introduction to pod script-writing and presentation style
  • Leave with increased knowledge and confidence to create or improve your own podcast.

Trust the experts

Martyn Pearce

Martyn Pearce is Crawford School’s Manager, Communication & Engagement. In addition to managing the Communications & EngagementTeam, which looks after Crawford School’s events, internal and external communications, social media, website and marketing, he is also Editor of Crawford School ...

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Sara Bice

Sara Bice is Associate Professor at the Crawford School of Public Policy, The Australian National University. She is Vice Chancellor’s Futures Scheme Senior Fellow for her work on The Next Generation Engagement program, Australia’s largest study into community engagement in infrastructure, to da...

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