Planning Healthcare Investments and Marketing

eCornell

How long?

  • online
  • on demand

What are the topics?

eCornell

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Read more about Marketing

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Who should attend

Medical, nursing, and dental professionals involved in delivering clinical care who hold or who aspire to administrative or managerial responsibilities. Students may come from any size practice, and could work in either the for-profit and non-profit sector, primarily in North America.

About the course

To be a true leader in your healthcare organization, you must be able to give informed opinions on strategic investment opportunities. This means you must understand the basics behind capital building projects, new healthcare programs, or any other major initiatives that require critical analysis of investment versus returns, and consideration of funding options.

In this course, Dr. Robert Karpman, a surgeon and entrepreneur, leads you through the processes used in cost-benefit and cost-effectiveness analyses. You will learn about return on investment (ROI), risk, the role of inflation, and how to compare investment opportunities against the returns expected from a simple cash investment.

You will also become well-versed in healthcare marketing, another important form of investment. Included in this course is a five-part course project which will guide you in applying what you learned to your own career. You will also gain a set of tools and resources you can download for future use.

It is recommended to only take this course if you have completed Managing People in a Healthcare Setting and Assessing Your Organization's Finances or have equivalent experience.

Key course takeaways

  • Use a systematic analysis to assess the impact of proposed purchases or services
  • Evaluate investment opportunities by comparing potential returns
  • Consider financing options for large capital investments
  • Apply the principles of service marketing to healthcare organizations
  • Add value to patient and payer relationships through the application of marketing principles

Experts

Robert Karpman

Dr. Robert Karpman received his medical degree from the University of Pennsylvania and an MBA from the University of Phoenix, while he was the director of the Phoenix Orthopedic Residency Program. Dr. Karpman has been an entrepreneur for most of his 34 years in the healthcare arena. During his re...

Planning Healthcare Investments and Marketing at eCornell

From  $769

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.