Optimizing Asset Management Strategies

School of Hotel Administration

How long?

  • online
  • on demand

School of Hotel Administration

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Who should attend

  • Professionals with financial or operational responsibility for real estate, investments, or financing
  • People working for (or aspiring to work for) real estate funds, REITs, real estate developers, or real estate advisory firms
  • Asset management professionals

About the course

As real estate asset manager, you are steward of an owner's property, responsible for managing it to help achieve the owner's goals and increase its value. To guide you in this challenging role, you need a comprehensive road map for decision making: the Asset Management Strategic Plan. This course focuses on teaching you how to build this strategic plan and on developing your understanding of the asset manager role, its activities, and different management approaches. Beyond best practices and expert insights, this course also provides you with ample opportunities to practice new skills and an applied toolkit for real-world real estate asset management.

KEY COURSE TAKEAWAYS

  • Learn what a real estate asset manager does, how to determine which management approach to take depending on the type of asset and owner, and how to organize critical activities like site visits and review meetings
  • Start building an asset management strategic plan by analyzing internal and external factors that will affect performance (the SWOT analysis), as well as market and competitive position
  • Explore ways to enhance asset value by examining successful value enhancement projects and creating your own proposal
  • Assess progress toward strategic goals by using an operational assessment and reviewing critical financial analysis practices
  • Develop an exit strategy based on asset performance as well as market and corporate factors

Experts

Jeanne Varney

Jeanne Varney is a lecturer at the Cornell School of Hotel Administration. She resides in the property development and management department, where she is responsible for the curriculum in Hospitality Facilities Management, Hospitality Asset Management, Sustainable Development, and Introduction t...

Optimizing Asset Management Strategies at School of Hotel Administration

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.