School of Hotel Administration

Non-Traditional Applications of Hotel Revenue Management

Available dates

Dec 18, 2019
USD 769
Jan 1, 2020
USD 769
Jan 15, 2020
USD 769
+26 more options


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About the course

Revenue management can be applied to any hospitality industry with relatively fixed capacity, time-variable demand, and perishable inventory. This course teaches how to apply revenue management concepts and practices to hospitality-related industries such as restaurants, meeting spaces, spas, and golf facilities.

In this course, participants will learn a step-by-step process to develop, implement, and monitor a revenue management strategy to maximize top-line revenue for their operation.

Key Benefits

Participants who complete this course will be able to...

  • Refine the practice of revenue management to include other aspects of the hotel industry
  • Extend the practice of revenue management to other industries
  • Lead a revenue management effort, from gathering baseline data to monitoring results post-implementation

Topics Include

Module 1 - Total Revenue Management

  • The Revenue Management Approach
  • The Four Quadrants
  • The Five Steps

Module 2 -Refining Revenue Management

  • Refinements to Current Practices
  • Refining Strategic Levers

Module 3 - Extending Revenue Management

  • Extending Revenue Management to Restaurants

Module 4 - Analyzing a Revenue Management Baseline

  • Analyzing a Revenue Management Baseline

Module 5 - Building Revenue Management Strategies

  • Building Revenue Management Strategies

Module 6 - A Case for Revenue Management

  • Extending Revenue Management to a Convention Center
  • Understanding the Causes and Developing Strategies at Raffles
  • Implementing and Monitoring at Raffles

Who should attend

This course is designed for hospitality managers, general managers, revenue managers, and other hospitality professionals responsible for the financial performance of their organization.

Trust the experts

Sheryl Kimes

Education Qualifications PhD, Operations Management, University of Texas at Austin, 1987 MBA, New Mexico State University, 1983 MA, Public Administration, University of Virginia, 1977 AB, Political Science and Mathematics, University of Missouri, 1975 Academic Experience Visiting Professor,...


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