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About the course
The New Venture Creation programme has been designed to equip nascent entrepreneurs with the skills necessary to start a scalable business. Highly experiential in nature, the programme is normally offered as part of an Executive MBA course at Cass, which is now open for external applicants to attend.
The process of developing a new venture involves testing the commercialisation of a business idea and choosing the best options for developing the business, including: assembling resources; protecting intellectual property; developing the business model; identifying and targeting the market and attracting funding. This programme offers a great opportunity to equip yourself with the knowledge required to develop and refine your business creation strategy and to provide you with an academic underpinning in the process.
Focus and structure
The programme is delivered over 4 consecutive days and consists of multiple sessions. Each session consists of a combination of lectures, guest speakers’ presentations and group discussions. In the majority of sessions, you will use case studies and/or exercises to illustrate how these concepts can be applied in specific strategic situations. It is expected that participants analyse concepts from cases and participate actively in class discussions and peer-to-peer learning.
A detailed programme structure as well as the names of guest speakers and entrepreneurs are available for download on the right.
- Evaluate the viability of a high-potential new venture
- Produce and present a business plan for a new venture
- Understand the theoretical foundations of entrepreneurship
- Analyse a new or growing venture from the perspective of an investor, a family business successor, or an owner-manager
- Understand venture capital finance, business angels and crowdfunding
- Understand the basic principles behind franchising
- Evaluate the mechanisms through which firms can protect their intellectual property
- Develop business planning skills
Who should attend
Applicants typically have a business idea but few business skills. An educational background in business, management or finance is not required but a UK upper second class degree or above, or the equivalent from an overseas institution is required. If you have at least 3 years of experience working in a corporate or startup environment, or a technical background (although not required), and you have serious ambition to start your own business, then this programme is for you.
Trust the experts
Costas Andriopoulos is a Professor of Innovation and Entrepreneurship. He joined Cass Business School in September 2014. Before joining Cass, Costas held a Chair in Strategy at Cardiff Business School, and, prior to that held posts at Brunel Business School, University of Aberdeen Business School...
Cass Business School: New Venture Creation Programme (Business Course)