Navigating Health Care Trends

Fuqua School of Business

Fuqua School of Business


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Who should attend

Professionals and executives in health care strategy, sales, marketing, IT, finance, patient care, or administration will gain the most from the curriculum, but the program is valuable for anyone who needs to understand how organizations prosper in the industry’s evolving landscape.

About the course

The health sector is intricate, dynamic, and far-reaching—a global network of entities that impacts people and economies like no other industry. Legislation, public and private exchanges, and new technologies offer incredible opportunities to improve the experience of care, reduce costs, and improve the health of patients. Navigating Health Care Trends gives you the opportunity to delve into emerging issues with leaders across multiple industry domains. You’ll gain a broader perspective on emerging issues and new approaches to problem-solving.

Program Format

Get ready for three days of intensive learning from faculty, industry peers, and leading experts. Engaging in a range of lectures and small-group discussions, you'll explore how rapid shifts in the health care landscape affect sectors beyond your own and discover how peers in the industry navigate the challenges and opportunities that result.


New technologies, new competitors, and new policies create continuous change, and the course is structured to show how these dynamics upend business models and cause players to re-evaluate their approaches.


Disruption for Providers

  • Disruptive Innovation in Health Care
  • Affordable Care Act
  • Value-Based Payment
  • Medical Value Travel
  • Innovation in Emerging Markets

Disruption for Payers

  • Bundling
  • Capitation
  • Accountable Care Organizations
  • Consumer Perspective

Disruption for Manufacturers

  • Biosimilars
  • Store Label Devices
  • Health Technology Assessment
  • Niche Medicine

Program Objectives

At the conclusion of the program you’ll be able to:

  • Understand the perspectives of your partners and competitors in the health care ecosystem.
  • Analyze changes in the way providers and manufacturers are paid.
  • Understand your customers’ needs to improve the value of your health care product or service.
  • Identify which disruptive forces can succeed in the constrained health care space where government plays an important role in regulation and reimbursement.
  • Recognize which market segments will grow or shrink in profitability.
  • Cultivate a broader understanding of the health care sector to shape factors within your control.
  • Reallocate resources based on shifting paradigms.


Brian Caveney

Vice President and Medical Director of Healthcare Consulting Blue Cross and Blue Shield of North Carolina Dr. Caveney is responsible for the development, coordination and implementation of strategies to help employers better manage health care costs while improving the health outcomes of their em...

Krishna Udayakumar

Associate Professor of Global Health and Medicine Duke Medicine Dr. Krishna Udayakumar leads multiple initiatives at Duke in the rapidly evolving fields of health innovation and globalization of healthcare. As Head of Global Innovation for Duke Medicine, he is responsible for the development ...

David Ridley

Academic Area: Strategy Teaching / Research Interests Innovation, location, and pricing, especially in health care Bio David Ridley is the Dr. and Mrs. Frank A. Riddick Professor of the Practice of Business. He is also the Faculty Director of Duke''s Health Sector Management program. In his res...

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Navigating Health Care Trends at Fuqua School of Business

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