MBA Essentials

Rotman School of Management

Rotman School of Management


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Who should attend

This program is designed for professionals and entrepreneurs seeking structured management training. It is also beneficial for experienced managers looking to develop future-ready management skills. It is ideal for

  • Entrepreneurs seeking to gain a broad understanding of management principles and learn to evaluate financial statements, appraise investment projects, and recognize the importance of marketing for organizational growth.
  • Aspiring Managers who want to learn fundamental management principles to advance their career or upskill with a business certificate from Rotman.
  • Mid-to Senior-level Managers seeking to keep up with current trends in management, ramp up on the latest advancements in the field, and move into a senior management or Csuite role.

About the course

Learn - Unlearn - Relearn the disciplines of MBA

It is now more imperative than ever to have a workforce that is adaptable to market changes. The requirement from professionals has gone beyond having team management, mentoring, leadership, and other qualitative skills — to also staying abreast of industry developments and best practices in business management to achieve their goals.

The Rotman School of Management has introduced an online MBA Essentials program, an interactive and fastgrowing approach to enhanced business education, to equip you with the knowledge and insight to make strategic and operational decisions in any industry.

What you'll get

The program will enable you to:

  • Understand the modern day principles behind an MBA and how they address contemporary business challenges
  • Understand the prominence of marketing for business growth
  • Identify opportunities for business transformation based on macroeconomic trends and implement them
  • Deep dive into finance, technical, and marketing skills to optimize business operations
  • Formulate an action plan to create or support diversity and inclusion programs within your organization
  • Improve your managerial proficiency to move strategically and tactically

Program Curriculum

Module 1: Macroeconomic Trends

Compare and contrast the economic recessions in 2008 and 2020, and learn about recovery patterns. Identify opportunities for change in your organization based on macroeconomic trends.

Module 2: Accounting

Understand the basics of capital markets, the role of accounting, and the purpose of financial reporting. Learn to evaluate financial statements, and apply knowledge of financial reporting to real-world cases.

Module 3: Finance

Examine the importance of financial markets and learn how they enable and discipline corporations. Understand how companies make investment decisions, and appraise a finance project based on the four investment decision rules.

Module 4: Strategy

Define strategy and learn about strategic decisions that determine how companies are positioned in the market. Explore the levers of competitive advantage and change management, and examine ways to implement change in your organization.

Module 5: Marketing

Assimilate the core concepts of marketing and the strategies that lead to growth. Recognize the importance of marketing, especially in developed economies and commoditized marketplaces. Examine marketing strategies that would lead to growth in your own organization.

Module 6: Diversity and Inclusion

Identify the distinction between diversity and inclusion, and learn about equality, equity and justice. Recognize the gaps between intentions and actions, and develop an action plan for behavioural change to remedy diversity and inclusion problems in your organization.


Nouman Ashraf

Nouman Ashraf is an Assistant Professor, Teaching Stream within the Organizational Behavior area as well as the Director of Diversity and Inclusion initiatives at the Rotman School of Management. He possesses a broad range of professional, academic and teaching interests, with a specialized focu...

Walid Hejazi

Walid Hejazi is an Associate Professor of Economic Analysis and Policy, and Academic Director, at the Rotman School of Management. He has researched, advised, and testified extensively on global competitiveness, and is currently working on a series of studies which shed light on the competitivene...

Simon Ashbourne

Simon Ashbourne is a founder and partner at MCG, The Marketplace Capabilities Group, a Toronto based sales and marketing consulting group – He has over 25 years of consulting experience primarily in the CPG, pharmaceutical and retail industry segments. Prior to MCG, Simon was a P...

John Oesch

Senior Lecturer, Faculty-at-Large Degrees:PhD, Northwestern University MSc, University of British Columbia MBA, University of Western Ontario MEd, University of Western Ontario BEd, University of Western Ontario BSc, University of Western Ontario John Oesch is a Senior Lecturer and Faculty at Lar...

Ramy Elitzur

Ramy Elitzur is the Edward J. Kernaghan Professor in Financial Analysis and an Associate Professor of Accounting. He has earned a PhD and MPhil. from Stern School of Business Administration, New York University and an MBA from Recanati School of Business, Tel Aviv University. In addition, he hold...

Richard Blundell

Bio Mr. Blundell has over 35 years of senior executive management and consulting experience in the global environmental services and technology sectors. His experience includes operations management, corporate and market development, mergers and acquisitions, new business initiation, and consul...

Anne Bowers

Anne Bowers is an Associate Professor of Strategic Management at Rotman. Her primary research interest include how classification shapes market outcomes, particularly the impact of rating systems, rankings and social categories on organizational performance. In a second stream of research, she st...

Heather Anne Irwin

Heather-Anne Irwin is an Adjunct Professor. She is the Executive Director of the Canadian Securities Institute Research Foundation and founding President of Women in Capital Markets. Heather-Anne teaches MBA Finance courses - with the prospective from having been involved in the capital markets i...

Richard Powers

Richard Powers is the National Academic Director, Directors Education Program and Governance Essentials Program. Rick recently completed a 5-year term as the Associate Dean and Executive Director of the Rotman MBA and Master of Finance Programs. A recipient of numerous teaching awards, Rick’s are...

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MBA Essentials at Rotman School of Management

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