Mastering Sustainable Transformation

Antwerp Management School

Antwerp Management School


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Who should attend

This course is aimed at managers who want to grow themselves and their business by replacing their old, analytical methodology with a creative and innovative process, aligned with the principles of sustainable transformation and the real needs of their customers.

Potential functions / profiles are: CEOs, CFOs, COOs, CSR or sustainability managers, HR managers, general managers, marketing managers, members of a management team, etc.

About the course

Our faculty in Sustainable Transformation, together with experts in the field, will take you through the entire process of sustainable transformation. This is a continuous process, based on four pillars:

  • Positive Futures (the “why?” of the sustainable transformation agenda): Creating a better future (more secure, smart, shared, sustainable, and satisfying) by tackling systemic global challenges (including disruption, disconnection, disparity, destruction, and discontent).
  • Integrated Value (the “what?” of the sustainable transformation agenda): Disseminating concepts and measures of value creation (including human, economic, technological, social, and natural value) across multiple capitals and implementing them in society as a whole and within organizations.
  • Meaningful Innovation (the “how?” of the sustainable transformation agenda): Finding creative, scalable solutions for our most urgent social & environmental problems, using innovative strategies, business models, products & services.
  • Purposeful Leadership (the “who?” of the sustainable transformation agenda): Developing inspiring, transformational leaders who can overcome society’s challenges with a systemic, disruptive, inclusive, sustainable, and ethical approach.

Learning outcomes

At the end of this course you will be able to:

  • translate the complexity of global challenges into a clear outline for your own sustainability strategy.
  • identify sustainability trends that may disrupt your business model.
  • set to work with sustainability strategy frameworks and tools.
  • integrate and transform your strategic goals into a set of SMART goals and KPIs.
  • embed and optimize your strategy execution processes by creating sustainable mindsets.
  • enable your processes, products & services, and business models by smartly adopting a sustainable transformation strategy.
  • identify whether you have the necessary competences to enable sustainable transformation.
  • have the conceptual knowledge of innovation, including a global, company and personal perspective.
  • translate ideas into innovative action.
  • outline a Design Thinking trajectory and know what concrete actions you can take to generate sustainable solutions to current problems.
  • identify sustainability trends that may disrupt your current business model, and use the right tools to transform the business model into a sustainable business model.
  • set to work with innovation frameworks and tools.
  • identify whether you have the necessary competences to enable sustainable innovation and develop sustainability innovators.


You can choose to register for 1, 2, 3, 4 or 5 modules.

Module 1: Sustainable Transformation

To ensure more sustainable and responsible strategies, organizational change is needed. This module will help participants find creative and scalable solutions to the most urgent social and environmental problems. The participants will learn how to do so by defining the ‘why’ and ‘what’ of sustainable transformation, by an introduction to Integrated Value, and by using innovative strategies, business models, products and services.

  • The ‘why’ of sustainable transformation: what are the most pressing global challenges and how should we tackle them?
  • Integrated Value: how to manage stakeholders and insights on impact and opportunities.
  • Roadmapping & design thinking techniques: start your sustainable transformation journey and develop your first high-level purpose-driven roadmap.
  • Resilience: the future of work and purpose-inspired leadership.

Module 2: Sustainable Innovation

Dive into the innovation landscape, your highway to sustainable transformation, and get an ecosystem perspective. You will zoom in on (sustainable) business model innovation, team dynamics, exponential and design thinking. And you will learn how to turn sustainability ideas into action and how to leverage your own characteristics to become a sustainability innovator.

  • The innovation landscape: you will learn about different approaches to, and levels of, innovation. You will learn how innovations links to sustainable transformation and how to look at innovation from an ecosystem perspective.
  • Innovation of organizations: you will learn about the main sustainable business models, which tools you can use for business model innovation, what the success factors of innovative organizations are and how you can apply them within your own organization.
  • The innovation process: It all starts with having an idea, but building better ideas and turning them into action, is what we focus on during Day 3. We use exponential and design thinking methods, combining an open and creative mind with goal-oriented processes.
  • The individual innovator: we will go deeper into the characteristics of sustainable and social innovators: What makes for a successful innovator, entrepreneur or intrapreneur?

Module 3: Sustainable Leadership & HR

Can HR management lead the transformation toward sustainability? You will tackle this question by looking at the needs to enable sustainable transformation from an HR perspective. During this module, you will detect global trends in labor and human rights and you will learn all about the competencies and skills needed to remain employable. You will also learn how to prepare for the future of work and how to identify competencies of sustainability leaders.

  • The HR perspective: can human resource management lead the transformation toward sustainability?
  • Challenges in the world of work: how can organizations prepare for the future of work and offer more sustainable careers?
  • Sustainable HRM: what are best practices for managing people and creating sustainable outcomes within my organization?
  • Shift towards the individual level: by applying the leadership and people perspective, we work on leading yourself.

Module 4: Sustainable Supply Chain & Circular Economy

As the global economy becomes more connected and multinational supply chains become more complex, it is key to understand the impacts on society and the environment. During this module, you will look into fair and inclusive supply chains and circular and sustainable supply chains. You will also learn about management systems, an how to report and measure fair and circular supply chains.

  • The impacts on society and the environment: what shapes supply chains today?
  • Fair and inclusive supply chains: what does it mean to be ‘slave free’ and responsible in sourcing agricultural commodities.
  • Circular and sustainable supply chains: how to move from a linear to a circular economy approach to product or service design.
  • Management systems for fair and circular supply chains: what are the implications for purpose, strategy, stakeholder relationships, revenue models, cost structures and finance?

Module 5: Sustainable Marketing, Communication & Reporting

Communicating about sustainability allows organizations to tell employees, consumers, and other stakeholders about what they do and how they perform on sustainability challenges. In this module, you will detect trends in marketing and communication, get to know the ethics and pitfalls of greenwashing, learn to apply different communication modes for different stakeholders, and identify storytelling opportunities for your brand.

  • Communicating about sustainability: marketing as a way to create valuable relationships with your stakeholders.
  • Communicate what matters: different forms and media for communication and how to make each targeted to particular stakeholder groups and effective in conveying the right message.
  • Sustainability reporting trends: how organizations use progressive sustainability reporting standards, as well as big data, internet of things and other innovations to create competitive advantages.
  • Storytelling: how can you use sustainability to build a coherent and inspiring brand promise?


Wayne Visser

Function Chair in Sustainable Transformation Professor of Integrated Value Expertise Sustainable Innovation & Transformation Integrated Value Purposeful Leadership Positive Futures Expertise center Academic Director, Knowledge Community The Sustainable Transformation Lab Prof. Dr....

Jan Beyne

Jan Beyne holds a Master's degree in Social Economic Sciences and an Advanced Master's degree in Diplomacy and International Relations from the University of Antwerp. Jan is a sustainability expert with experience in corporate social responsibility, sustainability management and sustainable devel...

Rozanne Henzen

M.Sc Rozanne Henzen holds a master’s in strategic communication from the University of Antwerp and is researcher and innovation consultant within the Sustainable Transformation lab of Antwerp Management School. Rozanne is writer of the book The Circular economy for Dummies, BBNC Publishers. She i...

Remco Lenstra

After obtaining his Master of Product Design Remco Lenstra worked in the furniture sector for 10 years, in roles such as R&D Manager. Remco began his career at Flanders Inshape as the Research Program Coordinator. In 2016, Flanders Inshape became part of Antwerp Management School and Remco b...

Roel De Rijck

In 2003, Roel graduated from the University of Antwerp as a Master of Integrated Product Development. He started his career as a designer for Philips Lighting. He then went on to work for several organizations on a series of increasingly complex innovation projects. For luxury lingerie brand Van...

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Mastering Sustainable Transformation at Antwerp Management School

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