Marketing Ethics

Indian Institute of Management Indore

How long?

  • from 2 days
  • in person, online

What are the topics?

Indian Institute of Management Indore

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

Lower and Middle level managers belonging to public and private sector organizations, services sector, and public utilities will find this programme extremely useful as they can run a successful and sustainable business organization

About the course

Marketing products to buyers profitably is a broad objective of each and every business organization. However, due to the fierce competition amongst the business organizations in the marketplace, these organizations may be tempted to take a different path to have a control over the marketplace as well as the buyers. Such different paths by business organizations are usually considered questionable in terms of their ethical quotient. These practices may bring the organizations success in terms of amassing money and growth in a short term. But, on the other hand, it may hamper the progress of customer retention policy and brand image of these organizations in the long run. In this programme on marketing ethics, different ethical issues pertaining to the field of marketing are focused upon.

Objectives

  • Appreciates the significance of ethics in organization
  • Understands the unethical issues involved in STP and ethical guidelines to resolve them
  • Recognizes the unethical issues aligned with the processes of product development, packaging, and labelling. Also becomes familiar with the requisite ethical guidelines to deal with those issues
  • Apprehends the unethical issues related to the act of pricing of a marketer with regard to its channel of distribution, its customers, its competitors, and international market. A set of ethical guidelines will be discussed.
  • Learns the unethical issues contained in promotion and selling and the suitable ethical guidelines to get over these issues
  • Becomes aware of the unethical issues engrossed in the channel of distribution and the ethical guidelines to deal with those issues
  • Comprehends the unethical issues surrounded around ‘marketing research’ and ‘competitive intelligence’ and also the relevant ethical guidelines
  • Becomes cognizant of the unethical issues concerned with offshore business and the pertinent ethical perspective ‘constructive pluralism’ meant for a successful and sustainable offshore business

Content

Deliverables and Learning Objectives:

Content Learning Objectives

  1. Significance of Ethics and Values (I & II) Appreciates the significance of ethics in organization
  2. STP (Segmentation, Targeting, and Positioning): Ethical Issues
    Understands the unethical issues involved in STP and ethical guidelines to resolve them
  3. Product: Ethical Issues Recognizes the unethical issues aligned with the processes of product development, packaging, and labelling. Also becomes familiar with the requisite ethical guidelines to deal with those issues
  4. Pricing: Ethical Issues Apprehends the unethical issues related to the act of pricing of a marketer with regard to its channel of distribution, its customers, its competitors, and international market. A set of ethical guidelines will be discussed.
  5. Promotion: Ethical Issues
    Learns the unethical issues contained in promotion and selling and the suitable ethical guidelines to get over these issues
  6. Place/Distribution: Ethical Issues
    Becomes aware of the unethical issues engrossed in the channel of distribution and the ethical guidelines to deal with those issues
  7. Marketing Research: Ethical Issues
    Comprehends the unethical issues surrounded around ‘marketing research’ and ‘competitive intelligence’ and also the relevant ethical guidelines
  8. International Marketing/Offshore Business: Ethical Issues
    Becomes cognizant of the unethical issues concerned with offshore business and the pertinent ethical perspective ‘constructive pluralism’ meant for a successful and sustainable offshore business

Experts

Biswanath Swain

Dr. Biswanath Swain is currently an Assistant Professor (Ethics) in the Area of Humanities and Social Sciences at the Indian Institute of Management (IIM) Indore. He earned his PhD degree from the Indian Institute of Technology (IIT) Kanpur, and MA and MPhil from University of Hyderabad. He has b...

Marketing Ethics at Indian Institute of Management Indore

From  INR 30 000$419

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.