McCombs School of Business
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.
About the course
Companies are more data rich than ever before; creating an imperative for you to analyze and understand that data to drive organizational growth.
With new methods and new tools available today, you need to continually build your expertise in analyzing and interpreting customer and market data or effectively direct those on your team who provide the data analysis to drive key decision-making. This course will immerse you into common data set contexts to provide hands-on experiences with strategic data analysis scenarios, including market definition and modeling, customer acquisition and management, marketing mix effectiveness and optimization, and strategy and policy analysis. Excel will be used extensively, since it is quite powerful and readily available, along with other analysis and visualization tools that will give you the knowledge and skills that you can apply in your own organizational technology environments.
Gain insight into marketing techniques and strategies to provide you with tactics that have company-wide impact.
Two-day Concentrated Program
Registration begins at 8:00 a.m. and class runs 8:30 – 4:30 both days with a one-hour networking lunch included.
Enjoy proximity to the vibrancy of the campus and downtown Austin, and the innovative, business-friendly environment of the city.
- Define and model your target market
- Drive customer acquisition and management based on data analysis
- Optimize the effectiveness of your marketing mix
- Analyze your marketing strategy and policy
- Market Definition and Modeling
- Customer Acquisition and Management
- Marketing Mix Effectiveness and Optimization
- Strategy and Policy Analysis
II. EDUCATION 2006: Ph.D. (Marketing), UCLA Anderson School of Management 2003: Visiting Ph.D. student, University of Chicago, Graduate School of Business 1997: M.E.M.1 (Resource Economics and Policy), Duke University, Nicholas School of the Environment 1995: B.S., cum laude (Agricultural Econom...