Managing the Global Firm

The Wharton School

How long?

  • online
  • on demand

What are the topics?

The Wharton School

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About the course

Today’s markets are fast-moving, interconnected, and global in a way that is only increasing. Ongoing changes in our world, like the rise of emerging-market multinationals, the aging population, and the reconfiguration of global power relationships, result in new opportunities. How do you take advantage of these opportunities to benefit your business and get out in front of the change?

In Managing the Global Firm, world-renowned professor of management Mauro Guillén will teach you how and when to pursue these opportunities so that you can maximize profits and growth. You’ll be introduced to new decision and business models, products, and services, and learn how to use them within your organization. You’ll explore new international markets and how they evolve, and learn how to create a global structure and strategy to take advantage of these new global markets and envision the multinational firms of the future.

Course Modules

  • Global Markets and the Firm
  • International Strategies
  • Organization and Management of the International Firm
  • The Multinational Firm in the 21st Century

Participants will learn how to:

  • Define and evaluate international markets
  • Understand the evolution of market trends
  • Identify the benefits of global strategy for your company
  • Quantify market trends on a global scale

Managing the Global Firm at The Wharton School

From  $995

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

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