Management for the Hospital Professional

Vlerick Business School Executive Education

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Vlerick Business School Executive Education


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Who should attend

  • Doctors
  • Specialists
  • Heads of Department
  • Policy-making staff
  • Hospital pharmacists
  • Biological pharmacists

About the course

Gain greater insight into your hospital’s policy and have more impact

Today hospitals face a whole range of challenges: more intense collaboration with other healthcare providers, reduced hospitalisation periods for patients, an increase in technological possibilities, rapid digitisation, and a greater focus on preventative healthcare. Moreover, these changes also have financial, strategic, organisational and human consequences. As a doctor or hospital employee, this programme will give you greater confidence to help contribute to the future policy of your hospital.


Why should you follow the ‘Management for hospital professionals’ programme?

  • You will learn to interpret healthcare policy in Belgium and trends in the healthcare sector, and to correctly assess their impact on your team and on your own role within the hospital.
  • You can form an overall picture of the hospital’s financial, operational and strategic policy.
  • You will be introduced to value-based healthcare and will learn to apply this so that you get a better picture of the quality, cost and therefore value of the healthcare provided.
  • Equipped with the right tools and insights, you can quickly mobilise and motivate people, particularly in the rapidly changing hospital sector.
  • You will develop greater self-confidence to take decisions that benefit your department or hospital. You will become better and more convincing at explaining the advantages of your vision and ideas to your colleagues.
  • You will build up a valuable and inspiring network, across various hospitals.

Detailed Programme

The ‘Management for hospital professionals’ programme consists of two five-day modules. Prior to each module, you will follow a webinar. You can also take part in the healthcare conference, which is always based on an innovative theme in the sector.

By following this programme, you will gain experience outside your organisation and will learn not only from the faculty, but also from your fellow participants.

What can you expect from this programme:

Module 1: The hospital sector from a macro-perspective

Webinar: Introduction

Explanation of the programme structure and practical arrangements. The first exercise will help you prepare and get to grips with the trends and systems within the healthcare sector.

Day 1: Healthcare systems and trends in the sector

How does the Belgian healthcare system work, and how does it differ from the systems in other countries? We look at the trends and innovations in the healthcare sector, and at how these might influence the role of doctors and hospital services in the future.

Day 2: Hospital financing

The trends in the hospital sector often evolve at a different pace to the financing. We examine the financial evolution in the sector and you learn about the different sources of hospital funding.

Day 3: Financial management

In this session, you will get to grips with financial terminology, and discover the difference between, for example, balance sheets and annual accounts. We discuss the financial ratios (profitability, solvency and liquidity), through which the financial position of the institution becomes clear. We use a simulation to explain the most important financial concepts.

Day 4: Financial management and figures within the hospital

You will learn to read the annual accounts and income statements of hospitals in general and we will also take a specific look at your hospital’s figures, in order to gain greater insight into the financial health of the institution. You will identify your organisation’s strong and weak points. It is often easier to make decisions and resolve issues in your own department, or more widely within the organisation, when equipped with a thorough knowledge of the figures.

Day 5: Strategic healthcare plans and policy plans

You will develop and evaluate a strategy that responds to the needs of your hospital, and which will distinguish your institution from others. You will translate the hospital’s strategic plan into a policy plan for your own department, and are thus able to create added value. You will be able to recognise the complexity of strategic choices, particularly if there are other hospitals and healthcare players involved within the same network.

Module 2: Evaluating and improving value creation

Webinar: introduction Explanation of the purpose of the second module. Here we look at healthcare quality. As quality is a broad concept with multiple dimensions, we consider in detail how qualityme can be accurately asured.

Day 1: The costs of healthcare

You set out a case study in which you actively evaluate the cost of a complete healthcare process. You are introduced to value-based healthcare, a concept in which quality and cost go hand in hand. We also look in greater depth at performance management (results-oriented goals).

Day 2: Improving hospital processes

Discover how you can offer better healthcare, in terms of both quality and effectiveness, using process management (achieving more effective results by improving processes). Based on a simulation, you learn how to introduce certain processes more efficiently in your hospital or department, as well as how to justify your activities.

Day 3: Change within the hospital context

Change does not happen overnight. Help to determine which strategy is suitable for your challenge, and identify the steps that need to be taken. Learn how you can get people with a range of profiles on board in a change process. The solid support offered in this session increases the chances of success for the change that you would like to implement in your hospital.

Day 4: Impactful communication

It is important, but not always easy, to communicate transparently and in an impactful way. During this session, we will work actively on your personal challenges. With the support of our coaches, you will learn how to mobilise key stakeholders in your hospital and convince them about your vision and ideas.

Day 5: Conflict management

It is only possible to provide good healthcare if different departments and colleagues work together. This crucial collaboration is not self-evident, as there may be differences of perspective as well as of opinion. A hospital’s operations and the anticipated change clearly benefit if these conflicts can be dealt with through an effective conflict>

The Vlerick Healthcare Conference

The Vlerick Healthcare Cnference is a gathering of the wider healthcare ecosystem: primarily doctors, hospitals, and pharmaceutical and medical technology organisations. The conference is always built around a single topical theme, which is approached from a variety of angles in sessions, keynote speeches and a debate.


Wouter De Maeseneire

Wouter De Maeseneire obtained his PhD from Erasmus University Rotterdam. He has worked as Assistant Professor in Corporate Finance at Erasmus and as Visiting Professor at Vlerick Business School. Currently he is Associate Professor in Corporate Finance at Vlerick and Visiting Professor at Erasmus...

Katleen De Stobbeleir

Katleen is an Associate Professor in Leadership and Coaching at Vlerick Business School. She is also the head of a centre that specializes in monitoring leadership trends and the development of innovative leadership & coaching tools. Her specific areas of expertise include inclusive leadershi...

Barney Jordaan

Barney Jordaan is professor of management practice at Vlerick. He holds a doctorate in law from Stellenbosch University, where he was professor of law until 1997 teaching employment, contract and intellectual property law. He thereafter taught negotiation at Stellenbosch University Business Schoo...

Kurt Verweire

Kurt Verweire is a specialist in helping companies to formulate and implement winning business strategies. He has developed great frameworks that give people sharp insights how to boost performance with a clear winning strategy.Kurt has obtained his PhD at Erasmus University Rotterdam in 1999 and...

Walter Van Dyck

Walter studies idea emergence, showing how inventions come about and transform into innovative business models in life science- and technology-based ecosystems.Walter studies idea emergence or how inventions come about and transform into innovations. During the last five years he coached the emer...

Brecht Cardoen

Brecht Cardoen is Associate Professor in Technology and Operations Management at Vlerick Business School and Associate Professor at the Faculty of Business and Economics of KU Leuven (Belgium). He received his PhD in Applied Economics from KU Leuven on the impact of optimisation techniques applie...

Paul Gemmel

Paul Gemmel is full professor of Service and Healthcare Management at the Faculty of Economics and Business administration of the Ghent University and Senior Research Fellow at the Vlerick Business School, both located in Belgium. He is co-founder of the Center of Service Intelligence (CSI) of th...

Peter Fontaine

CEO Cliniques de L’Europe Peter has an extensive experience in information management, operations and the interpretation of the financial situation of hospitals.

Katrien Kesteloot

She is an advisor on hospital financing within the Minister of Health’s policy unit.

Kris Vanhaecht

Kris Vanhaecht is associate professor in Quality Management at KULeuven and has been working since 1998 in the field of care process improvement and quality control. Kris became Doctor in Public Health at Leuven University in 2007. He leads research projects in the field of quality improvement an...

Management for the Hospital Professional at Vlerick Business School Executive Education

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