Who should attend
Executives from both the private and public sectors as well as family businesses who are keen to shape the future strategic direction of their organization, involving digital transformation.
About the course
To harness the transformational forces of digitization to change the destiny of your organisation. Exclusive and unique access to our consortium partner Ferrari - consistently ranked as one of the world’s most inspiring brands.
This is a highly interactive program that provides an in-depth examination of digital transformation strategy. Participants will work on their own digital transformation challenge and gain the skills to reimagine their organization by considering digital driving forces.
The program is run with Ferrari – at their HQ in Maranello, Italy or Ferrari World, Abu Dhabi – giving participants an unprecedented experience both working on a Ferrari ‘live case’ digital transformation challenge and the thrill of driving a Ferrari car.
Paul Griffith has a focus in strategy, innovation, marketing and entrepreneurship. He works with organisations in the private and public sector such as: Astra Zeneca, Barclays Bank, Coral - Gala, Erste Bank, Imperial Tobacco, KPN, PPG Industries, Senior, Skanska, Dubai Government. As the Head of ...
Alessandro Lanteri is Professor of Entrepreneurship at Hult International Business School and Associate Professor of Entrepreneurship at Abu Dhabi University.
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.