Who should attend
Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.
About the course
Leadership at all levels depends upon communication. Topics may include: persuasive communication; generating buy-in; internal and external communications strategies; influence and influencing others; and communicating through conflict.
What you will learn
By the end of this course you should be able to:
- Explain the reasons for strategic planning and management in organizations.
- Articulate how strategic planning can contribute to the success of the organization.
- Use strategic management vocabulary appropriately.
- Distinguish between strategic planning, business planning, and program planning.
- Define the purpose and scope of the strategic plan as a tool for adapting the organization.
- Identify the key steps in strategic planning.
- Conduct strategic analysis (SWOT) for the internal and external environments.
- Define the purpose and scope of the organization's mission, vision and values statements.
- Develop a strategic vision based on the analysis.
- Identify an organization's strategic issues and then formulate appropriate strategies and goals to achieve the vision.
- Critically analyze the strategic plan in relation to the organization's resources.
- Explain how these strategies can be implemented, evaluated, modified and controlled.
The former mayor of St. Albert (Alberta), Nolan Crouse spent 30 years in management and executive roles in companies such as Procter and Gamble, West Fraser Timber, and Alberta Energy Company (EnCana). He is a past recipient of the prestigious Pulp and Paper John Bates Award, received the Rotary ...
Read more about Business Communication
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.