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About the course

This introductory fashion course is an orientation to all the main areas of the fashion business, giving you an insight into how the industry works, and the reality of working in the industry: perfect for anyone looking to start a business or career in the fashion world.

The course investigates the four main areas of the industry, design, manufacturing, marketing and PR, and retailing and looks at the key players and their roles. You will look at where trends come from, how the high street and high end designers manufacture their product, how marketing and PR are crucial elements and the changing world of fashion retailing. This practical course will explain to you the different elements through case studies and examples from today’s marketplace.

Course Topics:

  • Why is London such a fashion capital.
  • The process of designing and developing fashion.
  • The changes to fashion retailing.
  • Buying and manufacturing methods.
  • Fashion Marketing and PR.
  • The career and business opportunities available in the industry.

Why choose an LCF Online Short Course

Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Tutor Description

Eddie is a highly successful and respected fashion accessories buying manager with a wealth of experience in buying and merchandising for branded luxury for multi brand department stores, premium and luxury brands as well as premium own label brands.

Experienced in creating destination retail concepts for example strategically taking House of Fraser accessories from a high street own label offer to one of the largest premium and luxury offers within the UK. Eddie has built successful working relationships with numerous luxury brands including Hermes, Cartier, Gucci, Prada, YSL, Chloe, Givenchy, Mulberry, Anya Hindmarch, Paul Smith Michael Kors, to name a few. Working with these brands on both an own bought, concession and branded shopfit basis.

As well as teaching Eddie works with various international fashion brands and retailers on a consultancy basis.

Who should attend

This course is ideal for anyone (fashion entrepreneurs, designers, retail professionals, career changers, or students) who want to improve their understanding of how the industry as a whole operates. You will gain a broader understanding of the industry which can support your career or business development.

Trust the experts

Eddie Knevett

A respected and highly successful premium and luxury Women’s and Men’s Retailer, currently Associate Lecturer at London College of Fashion. Career to date is a story of considerable commercial success, as seen in the transformation of the handbag department at a major department store from a prov...


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