Comprehensive course analysis
Who should attend
- Mid-level professionals looking to improve and expand their influence and move into leadership roles
- Managers and leaders handling resource investments, process improvements, or priority changes
- C-level executives and VPs interested in building an innovation culture and competitive advantage
About the course
Entrepreneurship isn’t just for start-ups; it has become an essential cultural value for any successful organization. This certificate program will help you transform your organizational culture by developing entrepreneurial skills in your workforce that will help your people solve problems from a new perspective, formulate new business models, and cultivate a growth mindset.
Throughout the courses, you’ll develop as a leader and intrapreneur by utilizing powerful critical thinking, systems thinking, and change management techniques that will ultimately help your established organization gain the same velocity, agility, and ability to innovate that often gives startups a distinct (and sometimes disruptive) competitive advantage.
Problem-Solving Using Evidence and Critical Thinking
Have you ever known a very intelligent person who made a very bad decision? If so, you know that having a high IQ does not guarantee that you automatically make critically thoughtful decisions. Critically thoughtful problem-solving is a discipline and a skill—one that allows you to make decisions that are the product of careful thought, and the results of those decisions help your team and organization thrive.
In this course you will practice a disciplined, systematic approach to problem solving that helps ensure that your analysis of a problem is comprehensive, is based on quality, credible evidence, and takes full and fair account of the most probable counterarguments and risks. The result of this technique is a thoroughly defensible assessment of what the problem is, what is causing it, and the most effective plan of action to address it. Finally, you will identify and frame a problem by assessing its context and develop a well-reasoned and implementable solution that addresses the underlying causes.
Making a Convincing Case for Your Solution
When trying to persuade someone, the tendency is to begin in advocacy mode—for example: “Here’s something I want you to agree to.” Most people do not react positively to the feeling of being sold something. The usual reaction is to literally or figuratively start backing up. To make a convincing case, it is more effective to engage with the decision maker as a partner in problem-solving. This makes your counterpart feel less like someone is trying to get them to buy something and more like you are working together to bring about an outcome that is desirable to both parties. Begin by asking yourself: “What is the problem you and the decision maker are solving together?”
By the end of this course, you will have learned how to deeply analyze a problem, possible solutions, and the associated risks as well as the most persuasive and efficient ways of presenting your proposal.
The course Problem-Solving Using Evidence and Critical Thinking is required to be completed prior to starting this course.
Framing Complex Problems with Systems Thinking
Whether you need to tackle a complex project, communicate more effectively, rethink your organization or your job, solve world hunger, or figure out your teenager, systems thinking can help you. All of these are complex and challenging real-world problems, sometimes called wicked problems. We all confront problems, big and small, in our personal and professional lives, and most of us are searching for better ways to solve them. In this course, Professors Derek and Laura Cabrera will demonstrate how we can use systems thinking to solve everyday and wicked problems, to transform our organizations, and to increase our personal effectiveness.
At its core, systems thinking attempts to better align the way we think with how the real world works. Our thinking is based on our mental models, but these models, created from our unique perspective with its inherent biases, are usually inadequate representations of reality. The Cabreras illustrate how we can use feedback to recognize and adapt our mental models so that they better align with reality, enhancing our problem-solving capabilities.
For systems thinking to be successful, it must be adaptive. In this course, you will explore the concept of complex adaptive systems, and while these systems seem unnecessarily complicated, the Cabreras will reveal a surprising discovery. Underlying all complex adaptive systems are simple rules, and applying these rules is the key to transforming the way we frame and solve everyday problems.
Becoming a Systems Leader
For organizations to succeed, they need to develop individuals who are constantly learning and adapting according to information on the ground. Sharing key mental models—at the organizational, team, and individual levels—is critical to creating a culture of learning that enables the organization to survive and thrive through chaos and complexity.
In this course, Professors Derek and Laura Cabrera demonstrate how to become a systems leader; that is, someone who can use systems thinking at the organizational level, at the team level, and at the individual level. You will create a culture for your organization that is built on shared mental models and develop techniques to incentivize thought leaders to support the culture based on your vision, mission, capacity, and learning. At the team level, where the real work of the organization gets done, you will explore the process of building, sharing and evolving mental models through collaborative mapping and feedback processes. And finally, you will turn your own thinking into doing, to ensure that your actions are aligned with key organizational mental models. With tools, techniques, and expert guidance, you can begin to implement systems thinking at all levels of the organization, creating teams and individuals upon which organizational culture, values, and success are built.
Leading Strategic Change Initiatives
If you’re in charge of developing and leading strategic organizational change, there are certain tools and concepts you must be familiar with. In this course, the emphasis is on cultivating your ability to assess the need for change. By determining why your organization or team needs change, you’ll be able to better answer questions like: What should you change and how should the change be handled? You will explore the political and complex process of introducing change, which includes motivating others, dealing with resistance and the emotional elements of change, and finally, extending change over time and sustaining it. The course is designed to give you practice so you can initiate and carry out a change effort.
Creating Advantage Through Entrepreneurial Thinking
Entrepreneurship has become more than just a short-term initiative, becoming an essential component of any successful organization. In this course, students will learn to identify, assess, and implement new business opportunities within established organizations to drive and maintain competitive advantage. After completing this course, students will not only be able to formulate business models and develop processes to maximize entrepreneurial abilities, but also increase the overall entrepreneurial spirit of their organizations.
Key course takeaways
- Cultivate an entrepreneurial mindset in how you approach new business opportunities within an existing company
- Establish organizational processes and systems that balance the risk and rewards of new ideas to maximize potential for success
- Lead change initiatives effectively in your organization
- Diagnose external factors that are driving the strategic orientation of your organization
- Bridge the gap between current and desired states by identifying and articulating critical questions to your problem that must be answered
- Generate a range of innovative, evidence-based solutions to critical business problems
- Build your organizational culture around shared mental models of your vision and mission using creative incentives
What you'll earn
- Intrapreneurship Certificate from Cornell SC Johnson College of Business
- 48 Professional Development Hours
Mukti Khaire is the Girish and Jaidev Reddy Professor of Practice at Cornell Tech. Her research and teaching focuses on entrepreneurship, with a particular focus on entrepreneurship in the creative industries such as art, fashion, and publishing. Her book on the topic, Culture and Commerce: The V...
Risa Mish is professor of practice of management at the Johnson Graduate School of Management. She designed and teaches the MBA Core course in Critical and Strategic Thinking, in addition to teaching courses in leadership and serving as faculty co-director of the Johnson Leadership Fellows progra...
Cathy A. Enz is the Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management and a professor in strategy. She currently serves as the associate dean for academic affairs in the School of Hotel Administration. Her prior administrative roles included serving as associate dean for indu...
Derek Cabrera (PhD, Cornell) is a systems scientist, inventor, and social entrepreneur and is internationally known for his work in systems thinking, systems leadership, and systems modeling. He is currently visiting faculty at Cornell University where he teaches systems thinking and organization...
Laura Cabrera (BS, MPA, PhD, Cornell) currently teaches Systems Thinking and Modeling and Organizational Design, Change and Leadership at the Institute for Policy Affairs. She is co-founder and Chief Research Officer at Cabrera Research Lab. Dr. Cabrera is also the Co-principal Investigator and ...
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