International Marketing

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

What are the topics?

The Chartered Institute of Marketing

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Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This course will be beneficial for companies of all sizes, who are either in the process or considering expanding operations abroad. It will also benefit companies who have some experience in operating internationally but want to enhance and update their international marketing capabilities and skills.

About the course

You may be already established in foreign markets or you may be about to expand internationally; this course will help you gain a better understanding of international markets and provide with the latest approaches and frameworks in international marketing. We will show you how to assess international markets and look at different market entry strategies, as well as how to manage products or services in an international context. You will also learn new tips and guidance on how to develop global marketing programs and create an export plan.

Learning outcomes

  • How to develop your International Marketing Strategy
  • Conduct an organisational self-assessment relating to marketing internationally
  • Assess the attractiveness of markets from both a business and a marketing perspective
  • Learn about market entry strategies and new ways to enter markets
  • Identify factors affecting international product and service management
  • Look at international product strategy selection
  • Key considerations and frameworks for international pricing, international marketing communications and channel selection
  • Key technologies to use in international marketing
  • Create an export plan and international marketing plan

Experts

Simon Hall

Reporting to the EMEA Marketing Vice President at Dell, Simon was responsible for all UK marketing - leading across customer segments and channels for their full portfolio of products and solutions. Simon has around 20 years' experience in the IT and services industry from companies such as Toshi...

International Marketing at The Chartered Institute of Marketing

From  GBP 475$679

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.