Integrated Search

Carey Business School

Carey Business School

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

Today communication skills are more important than they ever have been. In order to get success in contemporary and such a complex, global, technologi...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

  • Early-to-mid career marketers looking to advance their careers
  • Marketing managers/directors/VPs looking to understand the digital landscape
  • Small business owners and entrepreneurs
  • Social media managers
  • Non-profit directors
  • Product managers

About the course

Search Engines are the closest thing we have to a GPS (or a librarian) for the internet. Without them, finding relevant content would be nearly impossible. As marketers, we tend to think of search marketing as falling into two buckets: search engine optimization (SEO), which focuses on optimizing a website to drive additional organic (or unpaid) traffic, and search engine marketing (SEM), which involves promoting your brand’s presence through paid advertising.

While both of these approaches have merit and can produce results, users today don’t think or act in terms of SEO vs. SEM. They think and act in terms of what gets them the result they want. Search engines have noticed this trend and are evolving their platforms to serve the user, not brands or advertisers or websites. To succeed in modern search, a holistic, cross-medium approach is needed.

In this intensive, two-day course, we’ll cover the fundamentals of modern SEO and SEM – including the role of search in each stage of a user’s journey, how search engines work, why (and how) to develop integrated SEO and SEM strategies, the role of content, how to structure and optimize campaigns, and track results/quantify outcomes.

What you will learn:

At the end of this course, you will be able to:

  • Develop an integrated, full-journey search strategy designed to drive positive outcomes for your business, clients, and organization.
  • Understand and share the principles of modern SEO, including:
  • Develop best-in-class SEM campaigns and
  • Manage integrated search within your organization

Experts

David Warschawski

David Warschawski is the Founder & CEO of Warschawski. The company has been named “U.S. Small Agency of the Year” three years in a row and has won more than 200 industry awards for its work. For 10 consecutive years, Warschawski has been ranked as one of the top 30 “Best U.S. Agencies To Wo...

Sam Ruchlewicz

Sam brings a diverse background spanning finance, business and marketing communications to impact change and digital transformation at all levels of an organization. As Warschawski's Vice President of Digital Strategy & Data Analytics, Sam oversees client accounts and is responsible for both...

Integrated Search at Carey Business School

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.