Innovating Through Design Thinking

McGill Executive institute

How long?

  • 3 weeks
  • online

McGill Executive institute

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Who should attend

This program is designed for managers, executives, engineers, and entrepreneurs who need a toolkit for innovation. Participants will learn how to provide more impactful, advanced, and sustainable solutions to complex problems in the business world.

About the course

An organization’s ability to innovate – whether creating seamless and enjoyable customer journeys, radically new products and services, or breakthrough business models – is critical to long-term success. Innovation is about solving important, challenging problems in creative and value-creating ways. Design thinking is a practical toolkit for innovation that anyone can learn and apply. Innovating through design thinking represents a structured, human-centered method for creatively solving complex problems that inspires and delights users. In this program, you will learn the core principles and tools of design thinking and how to apply them across your organization to achieve innovation and growth.

Key Benefits & Takeaways

  • Discover design thinking and the types of problems it helps solve
  • Develop an empathetic mindset – understanding the problem from the user’s perspective
  • Generate deep insights to reframe your understanding of the problem
  • Apply ideation – rapid generation and refinement of concepts for solutions
  • Move from concepts to potential solutions by prototyping
  • Learn to test and validate solutions through the design thinking process

Topics covered in this course

What is Design Thinking?

  • Core elements of design thinking
  • Apply design thinking

Problems amenable to design thinking

  • Three types of challenges for innovation

Learning from Customers

  • Insights from Extreme users
  • Customer personas

Divergent and Convergent Thinking

  • Distribution of ideas

** IDEO Brainstorming Rules – Seven Important Rules**

  • Toolkit for innovative ideas

Prototyping

  • Generate tools and approaches to property test and explore ideas before going too far

Design Thinking Process

  • Evaluation criteria
  • IDEO Design thinking framework
  • Understand user’s POV: Immerse, Observe, Engage

Empathy Mapping

  • Solve the problems precisely
  • See through new eyes

Taking Action: A Personal Plan for your Design Thinking challenge

  • Finalize your action plan for implementation on the job

Experts

Jared Lee

Jared is a Senior Consultant at Juniper, a boutique consulting firm focused on the intersection of strategy, innovation, and culture. He helps clients make data-driven decisions to achieve their goals and to work more effectively, both internally and with their customers. He has broad experience ...

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Innovating Through Design Thinking at McGill Executive institute

From  CAD 1 995$1,661
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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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