Idea-to-market Program

Stanford Center for Professional Development

Stanford Center for Professional Development

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About the course

The Stanford Idea to Market Entrepreneurship Program provides the tools, techniques and real-world expertise you need to make your idea a reality.

Guided by Stanford faculty and industry professionals, you'll learn concrete ways to shape, frame, communicate and execute new business ideas all within 10 weeks. You'll get the how-to guidance you need to build momentum and move forward with your idea — and repeat the process for every new idea you have.

Upon completion of this program, you will walk away with a market-ready pitch deck that you can present to any stakeholder and potential investor, or to Stanford faculty and Silicon Valley VCs on campus.

You Will Learn

  • Decision-making frameworks to help you successfully "ideate" and assess market viability of your concepts early on.
  • A step-by-step guide to develop a credible value proposition, plan a go-to-market strategy, and practice using proven techniques on product development.
  • How to create a full financial simulation model and identify KPIs to accurately measure progress and performance.
  • How to navigate through the complexities of venture capital, properly manage ownership dynamics, and align the interests of founders and investors.

Idea-to-market Program at Stanford Center for Professional Development

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.