Hotel Planning and Design

eCornell

How long?

  • online
  • on demand

What are the topics?

eCornell

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Who should attend

  • Architects
  • Interior designers
  • Hotel consultants
  • Architecture students
  • Owners, developers, and construction managers

About the course

Through the five courses in this certificate program, owners, developers, and designers of full-service hotels will learn to plan and design effective, financially viable hotel properties and successfully perform their roles in the hotel development process.

The program begins with a look at hotel types, marketing concepts, branding practices, and development roles, followed by a study of initial planning decisions, the application of marketing requirements to functional areas, and the use of planning metrics. The focus then turns to specific design considerations for guestrooms, public spaces, and “back-of-house” areas.

The courses feature a set of downloadable tools containing guidelines and reference material for hotel developers and designers. A progression of course projects give participants an opportunity to apply their learning to specific hotel development scenarios.

COURSES

  • Foundations of Hotel Planning

Before developers and designers can successfully design a full-service hotel, they must have a strong grounding in foundational concepts relevant to the hospitality industry. These include market segmentation, hotel types and classifications, hotel branding, and the players involved in a typical hotel project.

This course prepares participants for further studies in the specifics of hotel planning by considering how market needs drive the design process, how the "chain scale" system works, how branding decisions affect the planning process, and how successful hotel projects are coordinated.

With extensive experience as a lecturer, researcher, and consultant, Professor Stephani Robson brings hotel planning to life with a wealth of content backed by activities designed to help you embrace and apply these concepts to your next project.

  • Initial Hotel Planning Decisions

An important aspect of hotel design is the early planning decisions that owners, developers, and designers must make. These include addressing the needs and opportunities of the target market prior to the detailed design of specific parts of a hotel.

This course will prepare participants to contribute effectively to initial decisions relating to full-service hotel planning, helping to ensure that later design decisions will take into account the target customer, the lodging product to be provided, and the associated allocation of space.

Professor Stephani Robson, an expert in hotel planning and design, brings this phase of hotel planning to life with a wealth of content backed by activities designed to help you apply these concepts in practical ways.

The courses Foundations of Hotel Planning and Hotel Planning Decisions are required to be completed prior to starting this course.

  • Hotel Guestroom Design

Hotel guests base much of their view of a hotel on the design and layout of their guestrooms. To ensure success in a full-service hotel project, developers, designers, and other stakeholders must ensure that floor plans and guestroom designs will meet or exceed the expectations of their target guests.

This course walks participants through the process of developing an appropriate room mix, floor plans, and guestroom designs that will please guests while also returning value for owners or investors. The focus is on design considerations relevant to guestrooms and related areas, not the actual drafting of architectural plans.

Cornell Professor Stephani Robson has many years of experience as a designer, lecturer, and author, and shares her expertise through videos, activities, and tools that will help you apply these concepts to your own situation.

The courses Foundations of Hotel Planning and Hotel Planning Decisions are required to be completed prior to starting this course.

  • Hotel Public Space Design

The meeting rooms, food and beverage areas, and other public spaces in full-service hotels can be important revenue generators while also attracting new guests and maintaining their loyalty. Hotel planners and designers must carefully consider the needs of their target market and develop public spaces that address those needs.

This course prepares architects, designers, and other project stakeholders to develop planning criteria and come up with appropriate designs for public spaces, from lobbies to meeting rooms, restaurants, and recreational facilities.

Cornell Professor Stephani Robson shares her expertise and enthusiasm for these topics through videos, activities, and tools that will help you apply these concepts to your next project.

The courses Foundations of Hotel Planning, Hotel Planning Decisions, Hotel Guestroom Design, and Hotel Public Space Design are required to be completed prior to starting this course.

  • Hotel Back-of-House Design

Guests may not see much of the “back-of-house” areas of a hotel, but the functions these areas serve are critical in full-service hotels. The rooms division must clean and support guestrooms; the kitchen and wait staff must prepare and serve fine food and beverages; the front office and administration staff must extend hospitality to guests and keep reservation and operational processes running smoothly.

This course takes participants behind the scenes to consider the unique needs of back-of-house areas, discussing a range of principles that will help ensure effective planning for these important functions.

From her wealth of experience as a hotel designer, lecturer, and author, Professor Stephani Robson guides you through a range of videos, activities, and tools that will help you apply best practices to back-of-house design.

The courses Foundations of Hotel Planning, Hotel Planning Decisions, Hotel Guestroom Design, and Hotel Public Space Design are required to be completed prior to starting this course.

KEY COURSE TAKEAWAYS

  • Plan successful full-service hotels by mastering foundational concepts involving roles, markets, and hotel types
  • Make high-level decisions appropriate for the selection and placement of components of a full-service hotel
  • Plan effective guestroom areas appropriate for different types of markets
  • Ensure optimal use of space and circulation of people and goods in the public spaces of a hotel
  • Develop efficient back-of-house areas that match the needs of a full-service hotel and its market

WHAT YOU'LL EARN

  • Hotel Planning and Design Certificate from Cornell Hotel School
  • 40 Professional Development Hours (PDHs)

Experts

Stephani Robson

Stephani Robson, senior lecturer at the Cornell School of Hotel Administration, worked for several years in restaurants and retail food operations in her native Canada before deciding to pursue a college degree in the field. She graduated from the School of Hotel Administration in 1988, and began...

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Hotel Planning and Design at eCornell

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