IE Business School


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Who should attend

This program is for senior leaders and decision makers who want to better understand the drivers of innovation and growth and who want to grow their company based on sound foundations.

The program is for:

  • Top executives and managers from any industry or country in small- to medium-sized companies
  • Managing Director/CEO
  • CFO
  • Owner/Manager
  • Division/business unit leaders within larger organizations

About the course

Unlock your organization’s growth potential, enhance your analytic abilities, and take appropriate action for today’s global markets in this two-part program co-created by the American University of Beirut and IE Business School.

Gain new perspectives and insights into the growth challenges your company is facing and learn how to link and execute 7 key components of your business (Strategy, Business Innovation, Human Resources, Operations, Accounting and Finance, Marketing and Sales, and Governance) for sustainable growth. The Global Scaleup Program (GSP), designed for busy executives in a convenient modular and blended format over 8 weeks, empowers you with concise actionable tools with real-world relevance and applicability. The Program aims to help you understand international strategies for growth, identify your company’s strategic strengths and weaknesses for scalability, and the organizational changes required for the business to grow.

This management program adopts a blended format of face-to-face and online sessions, and combines outstanding global experts and faculty. It will equip you with the knowledge, skills, tools and support needed to scale-up your business on solid foundations. You will sharpen your skills through a variety of learning experiences including assigned pre-readings, workshops and lectures, case discussions, mentoring sessions, course assignments, and meetings with business leaders.


Module 1: strategy

  • Poor strategy or no strategy: barriers to scaling for small and medium enterprises.
  • The 7 Facets Strategy.
  • The application of the One-Page Strategic Plan.

Module 2: Business innovation

  • Design Thinking Workshop.
  • Lean Startup Tools.
  • Disruptive Innovation.
  • Business Model Innovation.

Module 3: Human resources

  • Leading self: High Performance.
  • High-Performing Teams.
  • Managing Multicultural Teams.

Module 4: Operations

  • Scale and scaleups.
  • Exponentiality and growth.
  • Super scale me.

Module 5: Accounting & finance

  • Financial Statements.
  • Cash Management for Growth.
  • Managerial Accounting.
  • “Power of One” – Critical KPI.
  • The 7 Levers of Cash.
  • Valuing Your Business.

Module 6: Marketing & sales

  • Market sizing terminology.
  • Defining your target customers.
  • Estimating your addressable market share.
  • The importance and effects of pricing.
  • Psychology of Compliance.
  • Secrets of persuasion.
  • Practical ideas to boost your sales.
  • Pillars of success.
  • Clients’ decision process.
  • Need satisfaction and added value creation.
  • Pitch your value proposition.

Module 7: Governance for scaling up

  • Governance basics.
  • Family business.


Joe Haslam

Professor Joe Haslam is the Executive Director of the Owners Scaleup Program at IE Business School in Madrid, Spain. This is a program specially designed for small and medium sized companies that want to scale. He is also the presenter of the High Impact Online Program “Scaleup! How to Successful...

Daniel Corsten

Professor Daniel Corsten is the founding academic of the Efficient Consumer Response initiative, where he researched and consulted for retail and consumer goods organizations such as Procter & Gamble, Unilever, Metro Group, and Sainsbury’s to help them lower costs, understand shoppers, reduce...

Stephen Adamson

Stephen is currently the Director of General Management and Leadership programs at IE Executive Education where he has worked in different roles for the past 12 years. In this position he designs and runs programs for many Spanish and international business executives focusing on delivering educa...

Bijan Azad

Dr. Bijan Azad is an Associate Professor at the Olayan School of Business (OSB), American University of Beirut and the Director of the Samih Darwazah Center for Innovation Management and Entrepreneurship. Bijan pioneered the popular Entrepreneurship Practicum graduate course at AUB (modeled afte...

Nicolas Kfuri

Dr. Kfuri is a global expert executive trainer, professor, and consultant. His areas of expertise are Corporate Global Strategy, Marketing and Branding, and Internationalization Processes. He lead projects in the private sector (MNC’s, medium and small-sized enterprises, and family-run businesses...

Andrés San José Gutiérrez

Andrés San José is an Adjunct Professor at IE since 2016 with focus in Business Innovation and Internationalization. Professionally he worked in online business since 2005 in Spain, Latin America, Italy and Germany in Online Product Development, scaling and internationalization. Served at eBay fo...

Marta Williams

Marta arrived in Spain from Washington, D.C. after finishing her degree in the U.S. has been an active professional in Spain in the world of leadership and journalism (Resident Foreign Correspondent for abcNews from 1982 to 2004) and EL PAIS newspaper, as part of the founding team. In 1992 she ...

Cristina Cruz

Born into a family business, Professor Cruz dedicates most of her teaching and research to studying organizations in which a family group is present and has an influence in strategic decision making. The results of her research have been published in leading international academic journals inclu...

Juan Pablo Vazquez

Dr. Juan Pablo Vazquez Sampere joined IE Business School in 2006. His research is focused on using innovation to increase the success rate of both entrepreneurs and corporate ventures. To do that Dr. Vazquez has developed new and innovative research practices that are capable of not only explaini...

Lina Tannir

Lina has been teaching finance and accounting at the OSB for over a decade. She holds an MBA from AUB and has been a Chartered Financial Analyst since 2008. Lina has published research papers on micro finance, and teaching case studies on women-owned businesses. She also serves on the board of v...

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Global Scale up Program at IE Business School

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about Entrepreneurship

During the Entrepreneurship courses, you will meet a number of experienced businessmen who will share their experience and strategies for building successful and profitable companies. You will also gain practical skills in drawing up a business plan,...

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