Who should attend
Personnel in the upper or middle management cadre, ashore & afloat working in:
- Ship Owning and/or Operating Companies
- Shipping Agencies / Freight Forwarding / CHA's
- Ports and Maritime Infrastructure Firms
- Banks and Ship Financing Institutions
- Commercial Management Companies
- Maritime Training Institutions
- Ship Management & Manning Companies
- Marine Insurance Companies
- Regulatory Bodies / Classification Societies / Surveying Firms
- Offshore Services
- Chartering and Brokering Companies
- Shipyards and Ship Repair Firms
Consultancy Firms / IT Services
Any other organizations having or intending to have an association with the maritime industry
About the course
The maritime sector plays a pivotal role as an enabler of world trade. About 90 percent (by volume) of goods traded internationally are transported by sea. Additionally, countries with large coastlines may have a significant proportion of their domestic trade transported by sea, rivers, or inland waterways. Over 50000 ships (of over 1000 gross tonnage) plying world-wide, support the transportation sector, while more than 2000 Ports, along with canals, waterways, and off-shore facilities, serve the Infrastructure segment.
The nature of the business makes it highly capital intensive, with considerable investments being required for acquisition of ships, and building of Ports/Terminals and associated facilities. Several risks are also associated with the sector. Financial risks arise out of dependency on global economy, as evident from the boom/bust cycles experienced by the shipping industry. Numerous operational risks prevail due to high-value movable assets being subjected to the perils of the sea.
The geographical scale of operations, the diversity of the workforce in terms of skilling, cultures, etc., the physical distances that separate the various functions of a ship operator, are some of the perennial challenges faced by shipping executives. The technological evolutions over the last half-century have demolished many traditional practices in the sector and continue to do so at a rapid pace. Today information technology provides the leverage needed to meet customer demands of cost and time efficiencies.
In this background of complexities, managerial decision-making is a critical success factor which will impact an organization’s survival, growth and sustained profitability. Managers at all levels would benefit from a broader understanding of the business environment, as also the different dimensions of management, in order to achieve organizational goals. Thus an investment in development of managerial skills is imperative both from an individual and a corporate standpoint. The high degree of customization of this programme to suit the maritime sector allows the participants to apply directly the learnings from the classroom to their field of work.
This programme aims to provide the participants :
- a deeper understanding of the core concepts of general management, and their application in an integrated manner in the maritime industry.
- an enhancement of decision making skills by analysing situations and developing a strategic perspective.
- an opportunity to develop a broader awareness of the maritime industry through an exposure to its different sectors and peer-learning with personnel from other maritime-related organisations.
- The Maritime Environment & Management: Overview of International Trade, Shipping and Ports.
- People/Human Resource Management: Managing Team Performance; Negotiation and Conflict Resolution; Developing Leadership Skills.
- Financial Management: Financial Accounting; Investment Analysis; Financial Risk Management.
- Information Management: Business IT Alignment; Challenges in IT Implementation.
- Supply Chain Management: Logistics Management; Container Terminals Logistics; Port Infrastructure Development; Process Improvement through BPR; Vessel Fixtures
- Marketing Management: Core Elements of Services Marketing; Marketing Strategy.
- Managerial Communications: Business Presentations.
- Strategic Management: Strategy; Strategic Decisions.
Prof Sundaravalli Narayanaswami has earned her PhD in Industrial Engineering and Operations Research from IIT Bombay, after a Masters in Computer Science. Her teaching interests are in Intelligent Transportation systems, Operations Research in public systems, Operations Management, Urban transpor...
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