Lilly Family School of Philanthropy

Fundraising From the Business Sector

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About the course

Learn how to speak the unique language of businesses and corporations when raising support from the for-profit sector. Companies can fund and strengthen nonprofits in many ways. Gain skills and confidence for successful fundraising in the corporate office and the local business.


After completion of this course, the learner will:

  • Understand the scope of the business sector’s support of the philanthropic sector through charitable donations and sponsorships
  • Understand the unique values exchange of business sector charitable giving
  • Know the many types of charitable gifts from the business sector to nonprofits
  • Prepare to fundraise from the business sector and create an action plan
  • Speak the language of business and communicate the unique aspects of fundraising from the business sector




  • Course Introduction and Objectives
  • Participant Introductions and Expectations

The Landscape of Corporate Philanthropy Today

Models of Corporate Philanthropy

  • Values Exchange

Types of Gifts / Vehicles for Corporate Giving

Corporate Approaches to Philanthropy

  • Cause Marketing
  • Shared Value


Day 2

Review and Reflect

Fundraising from the Business Sector

  • The Fundraising Cycle
  • Gift Acceptance Policies
  • Constituent Circles

Qualifying Prospective Donors

Speaking the Language of the Business Sector

  • Networking
  • Timing

Action Plan

  • Develop an individualized checklist/plan to guide your organization’s corporate fundraising efforts

Course Wrap Up & Reflections

  • Evaluation of Expectations
  • Course Evaluations
  • Graduation


Course reviews

Downloadable files