Fulfillment Operations Management

Smeal College of Business

Smeal College of Business


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Who should attend

This introductory-level program is for anyone who is new to the fulfillment process or experienced managers seeking for new ideas and methods to improve the fulfillment process. Managers and supervisors in retailing, e-tailing, and manufacturing will find opportunities for improvement in what is becoming one of the most critical components of the logistics process in today’s consumer-driven economy. This program is among the options for those pursuing a Professional Certificate in Supply Chain Operations.

About the course

This program provides a primary understanding of end-to-end fulfillment operations within firms, from forecast development thru successful delivery to customers. Basic terminology and underlying processes will be identified and explained, and best practices will be integrated to highlight effective fulfillment management. Quantitative techniques will be introduced to identify the financial or cost implications of fulfillment decisions.

Program Benefits

Improve your ability to:

  • Develop forecasts within your firm and with customer partners
  • Design strategic fulfillment networks
  • Design effective order management processes
  • Effectively manage inventory and understand its costs
  • Manage the complex processes within distribution centers
  • Navigate carrier economics and pricing as well as the legal environment within the carrier industry today
  • Use quantitative financial models to identify the cost and service implications of fulfillment decisions
  • Implement best practices utilized by other organizations in various industries

Program Content

Fulfillment’s Role in Supply Chain Planning

  • Demand management
  • Balancing supply and demand
  • Network design

Types of Fulfillment Models

Order Management

  • Customer Relationship Management (CRM)
  • Activity-Based Costing
  • Order execution
  • Measuring the order management process

Inventory Management

  • Why hold inventory?
  • Calculating inventory carrying cost
  • Calculating safety stock levels
  • Functional approaches to managing inventory
  • Classifying inventory

Distribution Center Management

  • Roles of the distribution center (DC)
  • Strategic distribution decisions
  • Distribution trade-offs
  • Facility design principles
  • Primary DC processes
  • Warehouse Management System (WMS)
  • Calculating labor and space costs in the DC

Transportation Management

  • Mode overview/market analysis
  • Financial impact of transportation
  • Carrier economics/pricing
  • Anti-trust laws in transportation
  • FOB/INCO terms
  • Carrier liability

Value For You and Your Organization

Fulfillment Operations Management will provide attendees with practical information to better manage fulfillment operations. Content will help better process design and the quantification of cost and service decisions in fulfillment.


Steve Tracey

Steve Tracey is the current executive director for both the Center for Supply Chain Research (CSCR) and Penn State Executive Programs, and a Professor of Practice for the Supply Chain and Information Systems Department within the Smeal College of Business. For almost three decades CSCR has succ...

Brian J. Gibson

Wilson Family Professor and Program Coordinator for the Supply Chain Management major Auburn University Dr. Gibson teaches supply chain management courses in Auburn's undergraduate, graduate, and executive MBA programs. He is also the recipient of numerous teaching, research, and outreach awards...

Videos and materials

Fulfillment Operations Management at Smeal College of Business

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

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Read more about Transportation and Logistics

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