School of Hotel Administration

Available dates

May 20, 2020
Online
USD 769
Jul 15, 2020
Online
USD 769
Sep 9, 2020
Online
USD 769
+3 more options

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with School of Hotel Administration.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.

About the course

In order for developers and designers to successfully design a full-service hotel, they must have a strong grounding in foundational concepts relevant to the hospitality industry. These include market segmentation, hotel types and classifications, hotel branding, and the players involved in a typical hotel project.

This course prepares participants for further studies in the specifics of hotel planning by considering how market needs drive the design process, how the "chain scale" system works, how branding decisions affect the planning process, and how successful hotel projects are coordinated.

With extensive experience as a lecturer, researcher, and consultant, Professor Stephani Robson brings hotel planning to life with a wealth of content backed by activities designed to help you embrace and apply these concepts to your next project.

Topics Include

  • Considering what “full-service hotel” means to guests, developers, and operators, and categorizing hotels based on market segmentation
  • Articulating the distinctions between different types of full-service hotels
  • Assessing branding practices and how the branding decision affects development
  • Identifying the responsibilities of key players involved in full-service hotel planning

Who should attend

This course is appropriate for architects, interior designers, and hotel consultants interested in gaining an understanding of the challenges and considerations involved in full-service hotel design; owners/developers and construction managers for whom full-service hotels represent a new building type; and architecture students who want to develop a specialization in full-service hotels.

Trust the experts

Stephani Robson

Biography Stephani Robson, senior lecturer at the Cornell School of Hotel Administration, worked for several years in restaurants and retail food operations in her native Canada before deciding to pursue a college degree in the field. She graduated from the School of Hotel Administration in 1988...

More...

Course reviews

Available dates

May 20, 2020
Online
USD 769
Jul 15, 2020
Online
USD 769
Sep 9, 2020
Online
USD 769
+3 more options

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with School of Hotel Administration.

Full disclaimer.

Not sure which program or school is right for you?

Get advice from our founders