School of Hotel Administration
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Full disclaimer.Who should attend
- Directors, general managers, and other hospitality professionals responsible for improving the financial performance of their organizations
- Front desk managers, night auditors, and sales and marketing analysts who want to take on more responsibility for improving profitability in their property
- Those who aspire to hospitality management positions and need a strong foundation of revenue concepts
About the course
Successful revenue management strategies hinge on the ability to forecast demand and to control room availability and length of stay. This course explores the role of the forecast in a revenue management strategy and the positive impact that forecasting can also have on staff scheduling and purchasing.
Authored by Professor Sheryl E. Kimes from Cornell University’s School of Hotel Administration, during this course you’ll get a step-by-step approach to creating an accurate forecast as you learn how to build booking curves, account for "pick-up", segment demand by market, group, and channel, and calculate error and account for its impact.
This course includes:
- Five self-check quizzes
- Two discussions
- Two Ask the Expert interactives
- One activity
- One downloadable tool to use on the job
- One action plan to apply what you learn
- One video transcript file
The course Introduction to Hotel Revenue Management is required to be completed prior to starting this course.
Key Benefits
Participants who complete this course will be able to...
- How to explain the role of forecasting in hotel revenue management
- Ways to create a forecast and measure its accuracy
- Establish or recommend room rates that maximize profitability
- Apply length-of-stay controls to your hotel
Experts
Sheryl Kimes
Education Qualifications PhD, Operations Management, University of Texas at Austin, 1987 MBA, New Mexico State University, 1983 MA, Public Administration, University of Virginia, 1977 AB, Political Science and Mathematics, University of Missouri, 1975 Academic Experience Visiting Professor, Na...
Videos and materials
Forecasting and Availability Controls in Hotel Revenue Management at School of Hotel Administration
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