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Indian Institute of Management Ahmedabad

Fintech: Business Models, Marketing, Strategy and Tactics

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About the course

This program will cover Fintech, or specifically the disruption in financial services and the financial ecosystem caused by technology. It will examine how the advances and changes in technology can be harnessed and adopted to create new business paradigms for the financial industry. We will look at the implications of these changes to the regulatory environment, consumer protection and industry stability. These issues will be looked at from the perspective of the key actors of the industry – the financial institutions (including startups), the consumers (with a focus on the retail consumer) and the regulators.

Objectives

  • To understand the impact of disruption in the financial industry caused by the fintech tsunami
  • To build strategies to deal with the disruption including how to disrupt and how to react to disruption.
  • To develop insights into the link between technology, regulation and consumer adoption in an increasingly digitalized world
  • To provide tools that help to anticipate and participate in a consumer digital franchise of the future with a fintech focus

Participants Profile

This program is aimed those who are already involved in or leading initiatives in fintech in banks, NBFCs, insurance firms, mutual funds and investment advisories and fintech firms. Fintech start ups may also find the framework useful to learn concepts to accelerate their growth and ecosystem integration/ consumer adoption. Ideally you are a fintech leader or CXO or function head with a role related to technology, or with the business roll out of fintech applications and / or with the marketing of fintech services and/ or with the development of strategies for fintech.

Who should attend

This program is aimed those who are already involved in or leading initiatives in fintech in banks, NBFCs, insurance firms, mutual funds and investment advisories and fintech firms. Fintech start ups may also find the framework useful to learn concepts to accelerate their growth and ecosystem integration/ consumer adoption. Ideally you are a fintech leader or CXO or function head with a role related to technology, or with the business roll out of fintech applications and / or with the marketing of fintech services and/ or with the development of strategies for fintech.

Trust the experts

Arvind Sahay

Educational Qualifications 1992 -1996 Ph.D. The University of Texas at Austin Areas of Interest: Marketing Strategy & International Business 1987-1989 PGDM (MBA with concentration in Marketing & Finance) Indian Institute of Management, Ahmedabad, India 1982-1986 Bachelor of Technolo...

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