Fintech: Business Models, Marketing, Strategy and Tactics

Indian Institute of Management Ahmedabad

Indian Institute of Management Ahmedabad

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Who should attend

This program is aimed those who are already involved in or leading initiatives in fintech in banks, NBFCs, insurance firms, mutual funds and investment advisories and fintech firms. Fintech start ups may also find the framework useful to learn concepts to accelerate their growth and ecosystem integration/ consumer adoption. Ideally you are a fintech leader or CXO or function head with a role related to technology, or with the business roll out of fintech applications and / or with the marketing of fintech services and/ or with the development of strategies for fintech.

About the course

India is poised to emerge as a leading digital economy in the world. India is the world’s no 1 country on data usage and is second only to China, in number of internet users. Monthly data usage/ user has grown 15 times since 2014 to 4 gb/ user/ month in Dec 2017 and is estimated to treble in the coming years, on the back of very cheap data prices. 4G users are already at 11 gb/ user/ month. With 425 mn internet users and 313 smartphone users, India is the leading Facebook country in the world with 270 mn users/ month.

On the back of technological advances like fast broadband internet, ubiquitous 4G wireless, significant and increasing smartphone ownership, real time payment systems to name a few, financial services are undergoing a significant transformation. No longer is the geographic vastness of the country and the diversity of languages, a barrier for financial institutions to reach their customers. Backed by a forward looking government policy to usher in digital India with initiatives such as aadhaar, UPI, India stack, etc, the Indian financial services seems poised to leverage emerging technologies to transform how financial services are produced, delivered and consumed in India. New start-ups are mushrooming to disrupt legacy financial business ecosystems. Some of these will become the next Unicorns- investment in fintech has been the fastest growing sector in recent times.

This program will cover Fintech, or specifically the disruption in financial services and the financial ecosystem caused by technology. It will examine how the advances and changes in technology can be harnessed and adopted to create new business paradigms for the financial industry. We will look at the implications of these changes to the regulatory environment, consumer protection and industry stability. These issues will be looked at from the perspective of the key actors of the industry – the financial institutions (including startups), the consumers (with a focus on the retail consumer) and the regulators.

In India, the digital & particularly the smartphone revolution is already contributing to accelerating financial inclusion on an unprecedented scale. Fintech will be a key driver of economic growth, social equity and a sustainable nation. The program has an integrative content and addresses multifunctional business management thinking in dealing with the emerging digital and increasingly blurred financial services landscape. It will prepare the participant to be a transformation agent in financial services ecosystem- both in leading disruption and reacting to disruption through technology.

The online open enrolment programmes are 100% live sessions conducted by the experienced faculty, predominantly using the case method pedagogy. Our online programmes are designed to meet the participants' learning needs, blending traditional and technology-mediated learning modes for maximum effectiveness.

Objectives

  • To understand the impact of disruption in the financial industry caused by the fintech tsunami
  • To build strategies to deal with the disruption including how to disrupt and how to react to disruption.
  • To develop insights into the link between technology, regulation and consumer adoption in an increasingly digitalized world
  • To provide tools that help to anticipate and participate in a consumer digital franchise of the future with a fintech focus

Topics Covered

  • Disruption versus change
  • Fintech disruption 2020 : Map of the Regulatory, Technology and Adoption Landscape in US, Europe, Asia, China & Africa
  • Actors in Financial Services : traditional and new. The blurring of boundaries - traditional financial services firms, fintechs and techfins.
  • Disruption in CX : design, UX, language, smart devices & apps, location
  • Disruption in Infrastructure : The India stack and how to leverage it
  • Cybersecurity and Risks from emerging technologies - navigating the risks for business success
  • Disruptive Technologies : cloud, AI/ML, blockchain and data analytics The Regulatory Cycle : How fintech has disrupted the regulatory mindset. The opportunities created with the blurring of business boundaries : A Business model for digital financial services
  • Strategy & Tactics to compete and win in financial services
  • Consumer inclusion and protection Vs Systemic risk mitigation

Experts

Arvind Sahay

Educational Qualifications 1992 -1996 Ph.D. The University of Texas at Austin Areas of Interest: Marketing Strategy & International Business 1987-1989 PGDM (MBA with concentration in Marketing & Finance) Indian Institute of Management, Ahmedabad, India 1982-1986 Bachelor of Technolog...

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Fintech: Business Models, Marketing, Strategy and Tactics at Indian Institute of Management Ahmedabad

From  INR 96 000$1,344

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

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