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Harvard Graduate School of Design

Find, Create, Operate: the Hotel Project Development Lifecycle

Next dates

Jul 27—28
2 days
Cambridge, Massachusetts, United States
USD 1400
USD 700 per day

Description

Global tourism has experienced a steady growth over the past five years and is expected to continue. A two trillion dollar revenue in an industry that employs over 60 million people, the importance of where all these travelers stay has never been more relevant.

Led by two global veterans of the hospitality design industry, this two-day program will examine the hotel development process from the perspective of owners, operators, developers, and designers. Lay the groundwork for understanding the hotel industry with specific terminology, a history of hospitality, current industry observations and trends.

The course will address the current state of the hospitality industry, emerging trends in the context of the industry’s history, strategies for solutions to potential hotel sites, and worldwide case studies of a variety of hotel types. Expect to get deep into the details, including how to adapt to the unique design challenges that each part of a hotel presents and best practices for how to tackle those challenges.

Program participants will also engage in a highly interactive design charrette which is woven throughout the program, in which participants will utilize the course information to simulate the design and development process leading to a successful hotel design project proposal. Participants will debate the best strategies for potential hotel sites and, by role-play, pitch those strategies to investors, as well as gain hands-on practice designing a hypothetical hotel with real-time feedback from industry experts.

Learning Objectives

At the end of the course, attendees should be able to:

  • Understand the historical evolution of hotels;
  • Discuss the current state of the hospitality industry;
  • Distinguish hotel market segmentation and brand identifiers;
  • Understand the unique aspects of the hotel development process;
  • Identify basic hotel elements and their required adjacencies;
  • Understand hotel operations and operational efficiencies;
  • Identify trends that inform the hotel lifecycle, from sustainability to social media to technology;
  • Appreciate the value of an informed design process to a successful hotel project.

Who should attend

Developers, architects, interior designers, hotel operators, hotel owners, and others interested in learning more about the hotel development process.

Experts

Julia Monk, AIA, IIDA, LEED AP, is senior principal and global director of hospitality for HOK and based in Hong Kong. Prior to joining HOK in 2013, Julia was a managing partner of BBG-BBGM, an architectural and interior design practice she helped found in 1984. Julie graduated Magna Cum Laude fr...
Miller studied at the University of Pennsylvania, where he received dual degrees in Architecture and Engineering. After working in commercial and health care architecture, he discovered his passion for hotels while working for BBG / Architects. In 1987 Miller relocated to Hong Kong, and “moved ac...
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