Finally, A Business Programme for Design Leaders

Future London Academy

Future London Academy


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Who should attend

The programme is specially designed for creative leaders with 15+ years of experience who want to be better leaders and take their career to a new level.

Applicant’s typical title:

  • Creative Director
  • Heads of UX
  • Product Director
  • Head of Innovation
  • Marketing Director
  • Founder

About the course

We are on a mission to сonnect communities around the world and give them knowledge and inspiration to make the world better

We believe that you should never stop learning

Designing the new world

It is the most exciting time to be a creative leader right now – businesses are finally starting to value design and creatives are now appearing at the C-Level. Running a design-led organisation requires a new set of skills that is different from traditional management and is crucial to keep companies innovating and growing.

We designed an Executive Programme tailored for creatives with 15+ years of experience who want to acquire business and strategic knowledge to be better leaders. Apart from business modules like operational management, organisational design and scaling, we included modules on new technologies, latest design approaches, innovation management and empathy to help you lead and grow new types of businesses.

Learn from the best

The companies we partnered with are not only interested in giving you the most up-to-date and practical knowledge, but also potentially hiring you after you finish the programme. Because who wouldn’t want a design leader who was taught by the best companies and innovators in the industry.

Eye-opening experience

Our instructional design approach is built on the principles of experiential learning, that looks at Learning as a process and not an outcome.

We have our unique methodology that leverages David Kolb’s Learning Style model, as a basis of instructional design, adapted to the current market needs.

Korn Ferry 2007-2017 and Dave A. Kolb, Experience Based Learning System

Concrete Experience (Feeling), Reflective Observation (Watching), Abstract Conceptualisation (Thinking), Active Experimentation (Doing)

Bauhaus-inspired structure

Inspired by the principles of Bauhaus we created modules focused around 5 layers:

  • Being a better PERSON
  • Building a better PRODUCT
  • Building a better TEAM
  • Building a better COMPANY
  • Building a better WORLD

Two things that are very different from a usual programme is the focus on the Human and the Planet. We can all agree on two things; if we don’t understand enough about our own brain, creativity and motivation, it is difficult to create anything outstanding. And two, there is absolutely no purpose in building a successful company or product if it will ruin our planet and destroy humanity.

Nine immersive weeks

Instead of spending years studying every weekend, we packed the entire executive curriculum into 9 intensive weeks.

And the best part is you don’t need to quit your job, as you will only need to be in London for 2 weeks every 3 months. On top of that you will be able to apply your learning in-between at your current job and come back with more reflections and questions for each module.

Unique curriculum developed by industry leaders

WEEK 1&2

  • Leading a Design-Led Company
  • Process and Operations Management
  • Self-Awareness
  • Organisational design
  • Purpose, Motivation and Focus
  • Logistics
  • Valuation and Finance

WEEK 3&4

  • Growing a Product or Service
  • Systems and Technologies
  • Leadership in a Technology Driven World
  • Product Management Approaches
  • UX Strategy
  • Brand Strategy
  • Emotional Design
  • Product vs Agency Models
  • Emphaty and EQ


Practical fieldtrip to California exploring current startup ecosystem, VCs, fundraising and valuation

WEEK 6&7

  • Communication and Team Dynamics
  • Understanding your leadership style
  • Managing People and Teams
  • Diversity & Inclusion
  • Conflict Resolution
  • Networks and Distributed Teams
  • nnovation Management
  • Agility

WEEK 8&9

  • Cross-Cultural Collaboration
  • Circular Economy
  • Global Strategy
  • Applied Economics and Political Context
  • Building and Scaling a Start Up
  • From Founder to CEO

Practical learning

We worked hard to make sure you only learn things that are useful, applicable and relevant. Expect a lot of practice, collaboration and direct communication with experts.


Keynote presentations and hands-on sessions from industry experts, that will help you learn and practice new approaches.


We will introduce you to the latest frameworks and tools that will help you run successful companies, products and services beyond this programme.


To bring various approaches to life our experts will share the latest case studies with detailed explanation of methodologies and strategies they used as well as how they overcame challenges in the process.


Practice everything you’ve learnt though group challenges based on real-life scenarios and business problems. Each challenge finishes with a presentation and reflection together with your peers.


To get answers to any specific questions you or your company has at the moment we will facilitate in-depth discussions with our experts.

Programme cost includes

  • All talks and workshops during 5 modules
  • All materials needed during the sessions
  • Cultural activities planned in the programme
  • Certificate confirming completion of the course
  • Networking events during the course
  • Gala dinner at the end of the course

Cost doesn’t include:

  • Accommodation
  • Flights
  • Visas
  • Any extra expenses


Michael Wolff

Michael Wolff is a co-founder of one of the world’s most iconic design companies – Wolff Olins – and is recognised today as a leader in thinking on brands. He lectures in many countries including Brazil, India, Mexico, Norway, Singapore and the USA. He’s patron of the Inclusive Design Challenge ...

Joanna Peña-Bickley

Ms. Joanna Peña-Bickley, is a true 21st century renaissance woman, a design technologist, known as the mother of Cognitive Experience Design. She is propelled by a multidisciplinary acumen in design, data, media and technology, her insatiable curiosity moves the C-Suite beyond obvious ideas and p...

James Hilton

James Hilton is an English designer based in London. He co-founded the creative agency AKQA together with Ajaz Ahmed in 1995 and over twenty years grew it to become one the world's most successful digital agencies.[1] In 2014 Hilton left AKQA to found the experimental design studio AtelierStrang...

Helen Fuchs

Helen Fuchs is the Design Director of the multi-award-winning studio ustwo in London where she heads up a team of service and product designers, who all share a common goal – to create work that has meaningful impact that not only resonates with audiences, but that helps move businesses forward w...

Luke Powell

Luke Powell joined Pentagram as a partner in October 2015. He studied graphic design at Central Saint Martins, graduating with Honours in 1996. He started his career at London design studio, The Kitchen, working on identity and print projects. In 2005, he founded Hudson-Powell with his brother, J...

Charly Lester

I’m co-founder and CMO at Lumen – the dating app for over 50s. We launched last September, and already have over 1.5 million users worldwide. Six years ago, I fell into working in the dating industry when my dating blog ’30 Dates’ went viral. I ended up working at The Guardian as their dating edi...

Steve Pearce

Steve has the mind of an engineer, and the heart of an artist. Since the dawn of the internet, he’s lovingly crafted digital products and services, that people actually use and enjoy on a daily basis. Steve is Global Head of Design at Skyscanner and Former Principal Design Director at Skype. His ...

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Finally, A Business Programme for Design Leaders at Future London Academy

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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